Hi Rima. People certainly can have at least an ‘initial’ perception about us as trainers based on our rates; after all the old saying “you get what you pay for,” is based on that whole perception. However, if a trainer is on the higher end of rates, they need to be able to justify that rate with actual high-quality service. Our clients are very perceptive, and at some point they can quickly recognize whether a trainer is providing high-quality, safe, effective and fun services that justify their charges.
Raising and lowering your rates to attract clients can be a slippery-slope. If you’re asking about perhaps offering “specials” from time-to-time, then “yes,” I do that as well as offering packages that are a reduction from my standard single-session rate. However, I think that a trainer can be setting themselves up for problems and an administrative nightmare if they offer different clients different rates to attract them. Keeping track of who is paying what can become a headache, not to mention the ‘fairness’ of having different clients paying different rates for the same services.
This being said, I do honor my existing clients’ training rates so long as they continue training. That way, the clients who have been with me the longest get the older/less expensive training rates.
I hope that this helps.
In my case I believe they do. With my years of experience, certifications and results I achieve for my clients, I feel my rates are priced accordingly.
I have lowered my rates by 20% primarily based on market conditions in our area.
Rate adjustements are also made based on hour or half our sessions, frequency and duration.
Wishing You Continued Success!
I think people do associate a certain level of competence with your rates, whether or not that’s what you want.
I have recently raised my rate per person, but it was time for an increase. I have also learned that being the “cheap” anything is nothing but a hassle. The more people buy in to the program, the higher adherence to the program you typically have.
Does that mean you should never do something to accommodate those for whom your prices are out of reach? No. You just have to decide how to best do that (such as group sessions, donated sessions/volunteering, etc).
If someone doesn’t like your rates, and they are comparable to others in your area with your experience, then keep them where they are. Not everyone is going to like it, but those were probably the clients you didn’t want in the first place!
I don’t base my fee on value as much as the service I offer.
If I know someone can afford me but acts like I am too expensive I will have a frank conversation with them. If a potential doesn’t see the value in my training then they won’t get any value out of it.
If clients resent my prices I don’t want to train them.
I have many long time clients that have paid the same fee for quite a while and I’m ok with that because I value them as clients.
It goes both ways!