There has been a great deal of controversy swirling around the recent ad campaign here in Georgia regarding the Childhood Obesity billboards and video! I see the posters and have posted some of the commercials currently airing on local television here. The larger point is addressing the problem, yes it is in your face, but is there any nice way to address this?
/agree with most above comments.
Purchasing is usually an emotional response. As trainers, we sell what we think people want. We wouldn’t sell bodybuilding advice to the elderly, the same way we wouldn’t sell longevity workouts to the obese.
Its a problem, but the best way to stop it is to prevent it- which means hopping on the problem before the children become obese adults.
Hard? Yes. Rough? Yes. Mean? Yea, but the chronic diseases that come along with obesity wont be nice either.
I think there should be a similar ad campaing as the one they did against tabaco. Obesity kills many people and it creates negative environment for everyone. It doesn’t matter if it impacts us directly or nor, this epidemic it’s going out of control and that’s why there has to be a campaign that tells the truth, even if it hurts. So far, being politicaly correct hasn’t achieve it’s goal, instead it has made it worst.