There has been a great deal of controversy swirling around the recent ad campaign here in Georgia regarding the Childhood Obesity billboards and video! I see the posters and have posted some of the commercials currently airing on local television here. The larger point is addressing the problem, yes it is in your face, but is there any nice way to address this?
/agree with most above comments.
Purchasing is usually an emotional response. As trainers, we sell what we think people want. We wouldn’t sell bodybuilding advice to the elderly, the same way we wouldn’t sell longevity workouts to the obese.
Its a problem, but the best way to stop it is to prevent it- which means hopping on the problem before the children become obese adults.
Hard? Yes. Rough? Yes. Mean? Yea, but the chronic diseases that come along with obesity wont be nice either.