There has been a great deal of controversy swirling around the recent ad campaign here in Georgia regarding the Childhood Obesity billboards and video! I see the posters and have posted some of the commercials currently airing on local television here. The larger point is addressing the problem, yes it is in your face, but is there any nice way to address this?
In our society, as they say in marketing and publicity “even negative attention is better than no attention at all!” Although I’m NOT a proponent of negative ads, negative reinforcement, or negative motivation, I have to say that if this series of ads serves to shine more attention and light on the subject of childhood obesity, then it may have served its purpose. After all, the purpose of advertising is to bring a product, subject or issue to light, to the public’s view etc. This series of ads seems to already be accomplishing this purpose!