Hey Shawn. I’ve started creating a ton of video that I use for blogs as well as freebies to capture opt-in leads on my website. My site is under reconstruction right now, but I have several videos on my home page if you want to check it out: www.InnerStateCoaching.com
Creating relationships with our potential clients is key, especially in this day and age of technology. Video allows you to create relationships much better than written. I believe that if you’re not on board with getting video out there, you’re going to fall behind in marketing terms.
Video is simple to create. For under $150 I created a ‘home studio’ to shoot video at any time. I have a teleprompter app for my Iphone and I use iMovie and Screenflow to edit my videos. I use YouTube for shorter videos and ScreenCast for longer videos I want to post.
I find the more I do it, the easier it gets. I can create a video and have it posted in 1-2 hours. Not bad!
Best of luck to you!