I am working at a new country club that has a nice gym (cardio and strength equip, group x, spin, yoga, personal trainers), spa, golf course, tennis, and dining. I’d like to introduce some new programs to develop a community among the members and to generate some extra revenue. I have a few ideas already in mind but would love to hear about success from other clubs.
It sounds like you have a unique opportunity to create a autonomous fitness culture. I recommend developing fitness events that the community can train for and hold at the CC. 5Ks, obstacle courses, team fitness challenge competitions, pair with local charities for fund raisers linked to a fitness activity, etc.
And have a lot of fun with the members and the events.