I am working at a new country club that has a nice gym (cardio and strength equip, group x, spin, yoga, personal trainers), spa, golf course, tennis, and dining. I’d like to introduce some new programs to develop a community among the members and to generate some extra revenue. I have a few ideas already in mind but would love to hear about success from other clubs.
I really like Natalie’s idea of a fitness equipment swap.
Another thing that I’ve noticed at a large club where I exercise is a book club. That brings together people away from their exercise area of interest and so they can meet other people they wouldn’t normally see in the area where they like to hang out.