Could any women over 50 who are personal trainers or movement professionals reccomend 3 items to help attract clients?
Hi Katherine
Attracting clients has never been easier..at 50
There’s the gift of life experience
there’s gift of age defying beauty
there’s the gift of collaboration
Younger trainers fail to create a fitness career path plan so your advantage is that you can invision where they are often flying blind.
If you position yourself in boutique facilities then you will more than likely be competing for clients based on looks and apperance how you dress and how you carry yourself.
In this setting then position your self as a mentor and search out colleagues that are willing to bring you into fold. Introduce you and speak highly of your instructional abilities.
I do this with and for colleagues all the time.I recommend
regularly..
You strive to work along side a person who has an abundance mentality not a scarcity my flock alone ideology.
In a boutique setting this collaboration maybe hard to find dependig on your zip code and demographics.
You asked for three:
One of the most powerful ways to secure clients besides being a collaborator at any age is shake hands and kiss baby’s
Getting to know people and lettimg people get to know you.
if you are mom hang with moms and become the leader of the pack
If you have experience in the work place connect via your work place knowledge making sure you are strategic about filtering-in those who may be receptive to tutelage.
Decide on how to either connect with or create a captive audience.
Without a captive audience you are constantky having to excessive extend your your slef.. whxcih means you could easily be too far outside your comfort zone.
Once you have found a captive audience always smile and brighten up the room and become a social magnet for conversation..interest, and events around town.