Could any women over 50 who are personal trainers or movement professionals reccomend 3 items to help attract clients?
I’m 50, a personal trainer, group-ex instructor, MELT instructor, yoga instructor, reformer pilates instructor…. I started teaching April Fool’s day, 1991, after 4 months of training and mentoring. So we’ve been in the industry about the same length of time.
Go where the young instructor can’t go. The big box gyms that cater to young members and new instructors may not be the best, or most satisfying, place for you to work. With over 25 years of experience, you may be trained to work with populations a brand new instructor with a freshly minted license to teach one format isn’t qualified to teach. What special knowledge do you have?
Boutique fitness facilities often pay for knowledge and experience, as opposed to youth. The places that hire me tend to be small, specialized facilities that pay me well for my extensive education.
Offer yourself as a problem solver, rather than a personal trainer. Emphasize the depth and breadth of your experience. When I walk into a client’s home, I bring all of my brains (joke). I tell new clients that I have a group-ex brain, a PT brain, a yoga brain, and a MELT brain, and that I’m going to use all of those brains to come up with a program or solution that suits them uniquely.