Attracting clients has never been easier..at 50
There’s the gift of life experience
there’s gift of age defying beauty
there’s the gift of collaboration
Younger trainers fail to create a fitness career path plan so your advantage is that you can invision where they are often flying blind.
If you position yourself in boutique facilities then you will more than likely be competing for clients based on looks and apperance how you dress and how you carry yourself.
In this setting then position your self as a mentor and search out colleagues that are willing to bring you into fold. Introduce you and speak highly of your instructional abilities.
I do this with and for colleagues all the time.I recommend
You strive to work along side a person who has an abundance mentality not a scarcity my flock alone ideology.
In a boutique setting this collaboration maybe hard to find dependig on your zip code and demographics.
You asked for three:
One of the most powerful ways to secure clients besides being a collaborator at any age is shake hands and kiss baby’s
Getting to know people and lettimg people get to know you.
if you are mom hang with moms and become the leader of the pack
If you have experience in the work place connect via your work place knowledge making sure you are strategic about filtering-in those who may be receptive to tutelage.
Decide on how to either connect with or create a captive audience.
Without a captive audience you are constantky having to excessive extend your your slef.. whxcih means you could easily be too far outside your comfort zone.
Once you have found a captive audience always smile and brighten up the room and become a social magnet for conversation..interest, and events around town.
After retiring from my career as an educator, I went back to school and got my certification as a personal trainer and group exercise instructor at the age of 51. It was slow going at first, but when I started training at our local YMCA, I started getting more clients. Something else that has helped me is teaching classes that appeal to older clientele. I teach a healthy back class which has recently garnered three new clients. During my classes I give participants little nuggets of information to keep them coming back for more….such as proper form, breathing, a new stretch, etc.
I recently heard the following quote: “Don’t change your act, change your audience.” (Lisa Sasevich) Since aging is an unavoidable part of life, do what you love with the people with whom you are most likely to connect.
I am a 57 year old personal trainer who has worked in the fitness industry for 17 years. You may be losing out to your younger counterparts in a larger gym setting, but are very valuable in a smaller personal training studio or boutique, where you will find clients who prefer an experienced trainer over a younger one because they can relate to you better. Many aging adults prefer the privacy these type of facilities have to offer, and will have the disposable income to invest in themselves at this stage in their lives.
After 15 years of training in the gym and small studio setting, I am now enjoying in-home training. A favorite of all ages is working with the TRX. I include Yoga in everyone’s routines, even if it is only as a warm-up/cool-down. This summer I started incorporating aqua workouts for a 54 year old client with a pool who expressed interest. Definitely something for you to look into. We have enjoyed the healing effect of water on our joints, a low-impact way to do Tabatas, and getting our heart rates up during challenging aerobic sessions. After a summer in the pool, I can see how valuable aqua exercise can be for both active adults and those suffering from arthritis, back/knee pain, or fibromyalgia. Home training has been a rewarding experience for me and very much appreciated by my clients who thank me over and over again for coming to their homes so they don’t have to travel to the gym. Good luck to you Katherine!