Ideally the above suggestions are great but HR people are overwhelmed as it is and it is extremely difficult to get a tete a tete. Do you know someone that is a CEO or corporate executive of a company? Your best bet is an inside link. Then, you will have to make a presentation on ROI. It is great that you are targeting small and mid sized companies because these may not have health promotions already. Small and mid size companies have less discretionary funds however, and you will have to prove your case.
LaRue has some good pointers for you. I have done plenty of corporate fitness in the past and the best way to go about this is to approach the HR departments of the companies you are interested in working with and go from there. It would also be a good idea to have a proposal ready in case they would like for you to submit one. If you belong to networking groups, ask around to see if anyone has contacts in those companies, because it’s always better to know someone on the inside before approaching them.
Good luck to you!
Hi Daphne. As a former Corporate Fitness Director, and someone who has been involved in corporate wellness (e.g. corporate seminars, health fairs, classes and more), I would say “go out as ask.” To my mind there is no substitute in the corporate wellness world for going out and meeting HR Directors, or in the case of small companies, the owners of these companies. I don’t think that there is a single source for finding potential corporate wellness clients. My advice, participate (or offer to participate) in local corporate health fairs, join your local civic club, and put yourselves in places where small/mid-sized business owners frequent.