Hi Pete. Great question! I’ve put on several Corporate Wellness events and can say that how you approach the pricing is truly a product of your discussions with the client (company). Either approach (flat fee, or per person) is viable and works. It’s really what works for the client AND, of course, for you. In my practice, I charge a per person fee, and require a minimum number of participants in order to run the class/clinic/boot camp. A GREAT alternative to this approach (particularly in the early days when you may not get a lot of participants until word of mouth spreads) is to still charge a per person rate, AND have a minimum participation level (so that you are insured of making a certain amount per class) BUT have the company agree to ‘make-up’ any deficit in the enrollment so that they are assured that each scheduled class will actually take place. In my opinion this provides the best of both worlds and a win-win; the company and its employees are ensured that a scheduled class will take place, and you’re insured of making a certain level of compensation each time you show-up to train.
I hope that this helps and makes sense. If not, please feel free to contact me directly offline.