I am not new to sales but new to selling personal training at my gym. What are some tips that you have for closing sales on personal training when it is a separate purchase from gym membership? Oh, and when we get new members they each get a 30 minute Best Start Workout with a trainer so that is usually my first opportunity. Thanks!
In my opinion, if you are personable, have some good sense of humor and look professional will help you to sell yourself easier. List your education, certifications and experience and answer every question your (potential) client will have. Offer a free session if you need to, because I believe that is the best opportunity for you and your potential client to connect. You can also use the fitness assessment as part of your selling pitch. Depending the results you will get from the assessment, it will help you to have a better idea about your (potential) client’s fitness level and it will be easier for you to suggest a number of sessions for him/her.