Closing new members on PT sales?
I am not new to sales but new to selling personal training at my gym. What are some tips that you have for closing sales on personal training when it is a separate purchase from gym membership? Oh, and when we get new members they each get a 30 minute Best Start Workout with a trainer so that is usually my first opportunity. Thanks!
Hi Wendy. To my mind, the first rule is to be yourself! If you are normally NOT a high-pressure type person, high-pressure sales will not work for you (I actually HATE that approach). Be friendly, be attentive, and listen well when you are engaging a potential training client, be it in a free session or just talking to someone. Show that you are interested in them as a person, and that will go a long way to building a potential trainer-client relationship.
Good luck!
LaRue, CSCS
www.lecfitness.com
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