Does anyone send out a new client orientation email / letter or have a blog or website entry that you send them to read before joining your class? I teach a small group personal training class that is not run in sessions. Anyone may join at any time. To better onboard my new attendees, I’m crafting a “for new clients” letter so that they know what to expect before jumping feet first into the pool.
Of course, the easiest thing would be to have a client do one on one training with me before folding into small-group, or to have small-group orientation sessions periodically and require that new members take the orientation before joining the class. Not everyone can afford me one on one, and I’ve run into trouble with orientation sessions because I can’t schedule them when I’m teaching, and some of my clients can only come when I’m teaching – ARGH! Hence the letter.
If you have a sample email or letter you’re willing to share, please do. I’ve already started writing my own and will not copy yours verbatim. I’m just hoping to see a few others’ to ensure I haven’t missed anything important.
There are some good ideas here. Thanks.
At this time, I can not change my class structure. I’m a gym employee so I have to work within a standard sales model. Our minimum package for personal training is 8 sessions; since a big part of the reason my small group classes do so well is because they’re affordable ($15 vs. $71), it’s a hard sell to have someone train with me for 8 hours if their initial goal is to fold into small-group. It would be great if I could sell a 2-pack of classes and require it before joining the group. Sadly, I can’t.
Onboarding will always be a challenge when I have clients who have been with me for up to 6 years mingling with brand new clients, but I consider it a challenge and not a problem. It’s part of the richness of having a multi-level class.
Another option, but I’m getting ready to cut classes back for summer, is to have a beginner’s and and advanced class. This has worked well in the past.