Does anyone send out a new client orientation email / letter or have a blog or website entry that you send them to read before joining your class? I teach a small group personal training class that is not run in sessions. Anyone may join at any time. To better onboard my new attendees, I’m crafting a “for new clients” letter so that they know what to expect before jumping feet first into the pool.
Of course, the easiest thing would be to have a client do one on one training with me before folding into small-group, or to have small-group orientation sessions periodically and require that new members take the orientation before joining the class. Not everyone can afford me one on one, and I’ve run into trouble with orientation sessions because I can’t schedule them when I’m teaching, and some of my clients can only come when I’m teaching – ARGH! Hence the letter.
If you have a sample email or letter you’re willing to share, please do. I’ve already started writing my own and will not copy yours verbatim. I’m just hoping to see a few others’ to ensure I haven’t missed anything important.
I used to~don’t anymore. Save paper for holidays and birthdays. People get inundated with emails and paper. IMO, don’t read much. I prefer a more personal approach. A good solution to the quandary from my perspective and experience is to meet with them one on one prior to the first class if possible for a brief orientation to:
a. the class and equipment used b. their experience c. health history d. get to know them (so they don’t feel uncomfortable the first time) e. it helps with retention f. saves time the first class g. payment options.
This makes a person feel welcomed during a class experience much more than a letter. Helps integration and flow for all when new people join classes already in progress.I understand the problem with being very busy/making time for this but make it happen. Retention will be FAR better! It shows sincerity.
In addition: a follow up call if possible a day or 2 after the first class always helps too.