Does anyone send out a new client orientation email / letter or have a blog or website entry that you send them to read before joining your class? I teach a small group personal training class that is not run in sessions. Anyone may join at any time. To better onboard my new attendees, I’m crafting a “for new clients” letter so that they know what to expect before jumping feet first into the pool.
Of course, the easiest thing would be to have a client do one on one training with me before folding into small-group, or to have small-group orientation sessions periodically and require that new members take the orientation before joining the class. Not everyone can afford me one on one, and I’ve run into trouble with orientation sessions because I can’t schedule them when I’m teaching, and some of my clients can only come when I’m teaching – ARGH! Hence the letter.
If you have a sample email or letter you’re willing to share, please do. I’ve already started writing my own and will not copy yours verbatim. I’m just hoping to see a few others’ to ensure I haven’t missed anything important.
I’m a fan of offering different levels of class instruction. Many places and trainers like to offer one class that fits all sizes and that can create many issues. You are correct in your thinking of offering some intro classes before people can participate in a more challenging training program. Also introductory classes/programs are a great way of teaching people the correct method and forms of the exercises and also placing them into the right group of people where they can benefit the most so they wont feel like they are a failure or falling behind.
There are some good ideas here. Thanks.
At this time, I can not change my class structure. I’m a gym employee so I have to work within a standard sales model. Our minimum package for personal training is 8 sessions; since a big part of the reason my small group classes do so well is because they’re affordable ($15 vs. $71), it’s a hard sell to have someone train with me for 8 hours if their initial goal is to fold into small-group. It would be great if I could sell a 2-pack of classes and require it before joining the group. Sadly, I can’t.
Onboarding will always be a challenge when I have clients who have been with me for up to 6 years mingling with brand new clients, but I consider it a challenge and not a problem. It’s part of the richness of having a multi-level class.
Another option, but I’m getting ready to cut classes back for summer, is to have a beginner’s and and advanced class. This has worked well in the past.
I don’t send out any letters. I do communicate with an email and give them some extra information about the classes they are interested at. I also like to meet with new clients before they take any of my classes. This way I get a better feeling about them and their fitness level. Some don’t even care for a meeting and they just join the classes.
Hello Nancy Korf,
You mention a good idea.
Some of my new clients learn as they go; I am sure to keep them in their comfort zone. I do a consultation first; and/or have them sign the waiver, release and quick health history before the first group session. I have done sample classes where the waiver and release have worked well; being sure to keep a close eye on everyone with regressions and progressions demonstrated. I do not offer the high intensity option and remind them that there is more to do, to keep everyone in check. You could also explain your services in your website description so they know what to expect for those who don’t have full screen access on mobile devices.
I hope this helps you.
Natalie aka NAPS 2 B Fit.
I would suggest that anyone new needs to contact you prior to attending your class. This way you can at least get an idea of their fitness level. After the first class I would send them a list of your “suggestions” for success.
If it’s a real problem you may need to rethink things and not allow new people in until/unless they come to orientation.