I highly recommend just “putting yourself out there.” Meaning, let everyone know that you are a personal trainer. I do this quite simple trick, I try to look depart by wearing something that says I’m a personal trainer. My license plate FRAME says it, my laptop has a decal that says, “Trust me, I’m a personal trainer.” Be a walking billboard that way other people can choose to talk to you about your profession. I purposefully go to public places to do work on my computer. People often start conversations with me because they see the decal on my laptop.
Leave a random business card. Often I’ll also leave a random business card on a starbucks table or other public places. Someone will either pick it up or throw it away. Use Facebook, I love Facebook. Find the Facebook page for the community that you live in and post a blurb about yourself.
Best of luck and also everything I see mentioned above are great tips.
I commented this on a similar post here. http://www.ideafit.com/answers/does-anyone-have-any-advice-for-those-of-…
“First of all, I’d get this book, but I’m biased. http://amzn.to/2ddYRRC. I have a sample marketing plan worksheet in there already started with a bunch of low or no cost things you can do when starting out.
You may not have many or any clients to start out with. In that case, have a few people you train for free or are bartering for something else. Preferably people who are trying to lose a significant amount of fat. Work for the best results you can in them and their friends will notice and ask and they can refer you. That’s a little longer term though.
Business wise, the most powerful thing I think you can do to build trust and get leads quickly is networking in person. Check your chamber of commerce, BNI, Meetup, etc. for local networking groups and attend them. I have a process in the book for how to go about it, but basically, it boils down to making friends in business, getting them in to try a free consult or to view a demo of what you do, and signing up those leads. They may be leads themselves, but really, the value is having a bunch of business associates out there in the community acting as your referral partner. These groups also allow a member to do an elevator speech introduction each meeting and 1 or 2 members to do a longer 10 min presentation or so. If you can get to do one of these as soon as possible, it will reduce the curve in obtaining their trust. Of course, be really trustworthy!
There are other ideas, but that is one of the more effective things you can do. Good luck!”
Business Tools and Resources for Personal Trainers
Try meeting some massage therapists close to where you live. Demonstrate your expertise and why they should have you take care of their clients, and offer the MT free sessions for every client they refer to you. This has been my best avenue of referrals. They usually know people with the money to afford training and willingness to use it.
Hi Scotia! Great question! The best way I’ve found to get your name out and about in your new community is to engage with the locals. Go to local fitness events, fitness classes, and just socialize. Build rapport, make friends, and clients will naturally come with that. Physically engaging with the local community and being advertised via word of mouth is a great starting point!