Hello Scotia Womack,
Good luck in your new neighborhood.
At least you are in a highly populated area; I went from high to low population. Don’t be shy about speaking up when you hear people talk about health and fitness to get your name out in public. Wear your professional attire everywhere possible and see about joining a business group. You can look for a job in a gym for exposure, also. Keep up with your internet contact pages/social media and here on IDEAfit.com. Don’t forget about, patience, either; people need time to learn to trust you. Use the down time to study and catch up on other things, like exploring your new area and making new friends, which will help spread your name and services.
Natalie aka NAPS 2 B Fit.
I’m sure it can be very difficult to establish yourself in a new city. It may take some time to build your client base. I have not moved to a new city, but have a few ideas that may help you. Use social media to your advantage and post your training/group classes on FB. Join LinkedIn and connect with other professionals in your area. You could also present yourself to local healthfood stores, fitness apparel stores, and even local coffee shops to get your name out. Offer a free presentation or group exercise class. I see that your location is listed as FL, so offer a free trial class outside at a local park.
Here are a few other ideas I found from a great article:
Hope some of these ideas help you and best wishes as you grow your business in a new location!
Hi Scotia! Great question! The best way I’ve found to get your name out and about in your new community is to engage with the locals. Go to local fitness events, fitness classes, and just socialize. Build rapport, make friends, and clients will naturally come with that. Physically engaging with the local community and being advertised via word of mouth is a great starting point!
Try meeting some massage therapists close to where you live. Demonstrate your expertise and why they should have you take care of their clients, and offer the MT free sessions for every client they refer to you. This has been my best avenue of referrals. They usually know people with the money to afford training and willingness to use it.