As with any trial, they are hoping that you will continue afterward. But as with any trial, you can cancel prior to being charged for the automatic renewal. While it would be nice not to have to play the game, there are some reasons that you would probably do something similar in giving a trial membership/session.
1. If there is no hook, many won’t follow through on the subscription.
2. If you have nothing to bring you back to using the site or giving it more thought, are you more or less likely to even use the “trial”.
3. If you are really interested, you will take advantage of the trial and make an informed decision.
4. If you aren’t really interested in IDEAfit TV, then they weed out the prospects and don’t waste anyones time.
I subscribe to IDEAfit TV and enjoy it quite a bit. Many of the videos are from workshops and conferences that I don’t have a chance to attend personally. I also see many different presentation styles and cueing techniques, etc. And just like any other tool, it is only as useful as you make use of it.