“Up-Scale, State-of-the-art” all Women’s Fitness Center, (opposed to a mixed gender facility, and PLEASE GIVE REASONS YOU PREFER A WOMEN’S ONLY FACILITY, OVER MIXED GENDER FACILITIES) complete with Smoothie Bar, Retail Sales of top Brand Women’s Fitness attire, Country Club Style Fashioned Locker Room, The best of the best exercise equipment, Personal Trainers, and the best line of Cardiovascular Equipment?
I joined a women’s health club back in the late 80s. I did so because my friend went there and recommended it. Many of the women there joined because their friends did, more than because they would not have gone elsewhere if their social group was not there.
I have worked in, and worked out in a large range of facilities, some more and some less upscale; I cannot say that the woman only aspect is a huge draw for me personally, but there were (some) women for whom it was. There were, for example, a few women who were muslim who liked being able to take off their head scarves. And for some of the older women who had not come up in the age of lifting weights they liked not feeling like they were being watched and judged. And I have known a couple of fairly militant feminists who liked the idea of women taking charge of their own fitness. Of course, this was thirty years ago….
Would you also have an all female staff? That would matter to some
I personally would not go out of my way to join an all female center. It just does not make any difference to me. Though I would also not make a point to avoid it. But of course, your demographics will make the biggest difference, as well as what sort of competition there is already in your area.
Sounds like you are in the planning stage…. good luck in your endeavor.
I agree with Ariandne, I wouldn’t go out of my way to join a Women’s Only facility. It would be more about the classes offered and instructors they contracted with.
I help women and moms be fit and healthy through exercise and eating real food without spending hours in the kitchen or gym.
I used to belong to an all women’s fitness facility when I lived in Boston (1990s). However, although I enjoyed it very much, my reason for joining it was because it was convenient–right across the street from where I worked. So, you may get all different reasons for joining, but perhaps not just because it is all women. Hopefully you can do some market research in the area you are thinking of, and compile information on the demographics there.
Good luck to you in your venture!
I can tell you as an employee of a software company that works closely with women only gyms that this concept is very popular. If you need help getting started or would like to get some advice from some of these gyms, please reach out to me.
Hope this helps,