I am working on adding additional clients to my business. I am going to approach some fitness equipment stores to see if we can get an agreement. My proposal to the fitness stores would be this: They sell a piece of cardio equipment, free weights, home gyms, etc. They notify their customer that with their purchase they get a free consulting and workout with a personal trainer (me). I see this as beneficial to both parties as they can give their customers something different than other stores are currently doing and I get potential leads. Is there something I might be missing in this effort? And is there a certain way you would approach the stores on this?
I’ve never done this with a fitness equipment store, but I see the value in the idea.
My referral relationships have occurred naturally, without me visiting the business to specifically ask for a trade. For example, I see a physical therapist for an injury rehab, and we have cross-referred clients. My nail technician and I do a lot of cross referring – clients see my pretty nails and I send them to her, and she sends me the people who want a personal trainer. The key to both of those working well is that we knew each others’ businesses first, and each others’ personalities, so we feel comfortable with the cross-refer to our client bases.
Do you know the business well?
Best of luck!