Hello! So, I’ve been training off and on for a few years. Over the last year I’ve been doing some mobile training, although I still work two other jobs besides that. I would love to switch it in the new year back to one job with training more clients on the side. Then, eventually do training full time. I would like to hear some of your best suggestions/tips/tricks/what’s worked/what hasn’t, etc.
Thank you so much in advance! I always look forward to your suggestions!
Hello Missy Reece,
I am in a rural area which requires travel time and distance. Word of mouth, referrals and group sessions help make up for the travel expenses. Keep in mind that you will need to be careful and realistic, not all business is good business; clients come and go for many reasons. Make a list of pros and cons of the type of client you can and want to help. I echo the education: stay informed, especially for what you advertise. There is a group of business entrepreneurs and mentors who may be a good resource for you: www.score.org.
Most importantly: enjoy doing your best professionally at all times.
Natalie aka NAPS 2 B Fit.
Just thought of another few suggestions for you…
As I’m sure you know, being a mobile trainer (at least in-home) has minimal overhead costs, allowing you to reinvest in your equipment, etc.. That is the nice thing about training in home. It’s enjoyable to purchase fun, new “toys” for your clients. You can use these pieces of equipment to do small group training on the side.
One last thing (that has helped me) is to make sure you also reinvest in your education to further your knowledge and expertise. That will also help you further narrow down your marketing plan as you grow your business.
I also have my own in-home training business, plus train at my local Rec Center. I love both, and I do this part time (around 20-25 hours per week–4 hours is teaching fitness classes, so most of my time is spent training). I also run some 6 week fitness challenges.
One thing for you to consider is who you will market to in the area.
I don’t really do much marketing, except for my profile here on IDEA, my own website, and a FB page. I do love IDEA and have gotten many long-term clients from this site. If you are going full time, you may need a marketing plan as well as other programming plans other than training, for a constant stream of income (since you may have ups and downs in your income throughout the year).
Another thing to consider is your geographic area and reach–and how far you are willing to travel. I love my in-home business, but as I got busier, it does take time to go from one home to the next–which may be in a different town or city. Four clients may take 5 hours plus in total time. When I train at my local Rec, I can schedule 4 clients back to back and be done in that 4 hours. Just something to consider. So, think of how far you are willing to travel. I just recently reduced my geographic area.
I hope this helps, and best wishes to you for full time!