Make yourself the go-to person for your target market.
That’s going to include speaking, training, leading workshops and seminars, writing articles, social media, creating products, volunteering, etc. Anything that will get you on the top of people’s minds when they need the kind of help you can provide.
Depending on you and your target market, some strategies, such as social media will work better or worse than others. Keep in mind that what works for one trainer may not work for you.
Remember to do marketing that stays true to who you are as a person and always offer people, paying clients or not, something of value.