At IDEA, what could vendors do to make your experience more educational and enjoyable?
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My comments pertain to the layout of a booth. They are probably very personal quirks on my part.
I like it when it is open, and I can step in and touch and feel without being immediately approached. Those sales tactics usually cause me to instantly withdraw. I like to look at things first and think of questions. People do not need to tell me to let them know if I have any questions. I know that that’s what they are there for.
I also do not like it when somebody remains sitting behind a table. I know that there can be long hours at the conferences, and people can get tired of standing. But I do not like to ‘talk down’, and therefore I tend to leave.