I think that by having practical demos, offering special discounts to attendees, and even offering a small “freebie” or two to help familiarize the professional with the vendors products, the experience and relationship between vendor and fitness professional could be enhanced.
My comments pertain to the layout of a booth. They are probably very personal quirks on my part.
I like it when it is open, and I can step in and touch and feel without being immediately approached. Those sales tactics usually cause me to instantly withdraw. I like to look at things first and think of questions. People do not need to tell me to let them know if I have any questions. I know that that’s what they are there for.
I also do not like it when somebody remains sitting behind a table. I know that there can be long hours at the conferences, and people can get tired of standing. But I do not like to ‘talk down’, and therefore I tend to leave.