I’ve been teaching exercise to seniors – strength and motion, yoga and cadio, using chairs at local gyms for the past year. I want to expand on my own to assisted living centers. I would provide fitness assessment, equipment, music. How much to charge per class to the facility? Based on number of participants? size of facility?
Unfortunately the real answer is the obvious one, you can only charge what people are willing to pay. You have to consider how the facility is funded. As LaRue mentioned, not many facilities have excess funding for these types of programs. I think this would be especially true for state or federally funded assisted living.
I personally would not feel comfortable building up a large class unless you know that emergency staff will be available (nurses, etc.) in the case of an emergency. I’m sure in most assisted living facilities this would be possible, but this is definitely something to consider. Working with older adults presents higher risks of complications than working with young, healthy participants.
At the end of the day, I think you need to figure out what the potential benefits of a fitness program are for those in assisted living. If families, potential participants, or the facilities see value in it, they will pay. If not, take your expertise elsewhere to something more profitable, if that is what’s important to you.