I’ve been teaching exercise to seniors – strength and motion, yoga and cadio, using chairs at local gyms for the past year. I want to expand on my own to assisted living centers. I would provide fitness assessment, equipment, music. How much to charge per class to the facility? Based on number of participants? size of facility?
Hi Robin. In my opinion, the size of the facility is less important to your fee than the number of participants. Whenever I offer a proposal to an organization or facility, I base my pricing on a ‘per person’ basis. It’s important though to keep in mind that most (if not all) assisted living facilities have a very limited budget (if any at all) for this type of program. To get your foot in the door, you may need to take less of a fee than you might expect on the gym side. That being said, if you have no idea what others in this area are charging, a good strategy in my opinion is to offer the facility a ‘choice’ of sever different types of programs/services, with the pricing escalating as the sophistication of the services/programs increase. This way, you will not be pricing yourself out of the market by presenting a “take it or leave it” single pricing, but instead will be offering the potential client the opportunity to match their budget with your pricing.
I hope that this helps.