I’ve been teaching exercise to seniors – strength and motion, yoga and cadio, using chairs at local gyms for the past year. I want to expand on my own to assisted living centers. I would provide fitness assessment, equipment, music. How much to charge per class to the facility? Based on number of participants? size of facility?
Typically out here in Northwest New Jersey I charge $80/hr long, and $60/1/2 hr class
One of the centers has me do two 1/2 hr classes back to back to to different levels of residents. For that double class in the same building, same day, and back to back I charge $50 each or $100 total.
I have walked away from a few who asked to lower fees, and a few others I have offered lower fees when I was a potential learning experience on my part.
Founder of ChiForLiving.com
Like all business decisions, write out a business plan that encompasses all of your goals.
Include cost on both ends. Ultimately you have to decide your value and worth.
List everything you are qualified to do and be flexible with negotiations. You may want to simply ask what they are willing to pay.
I agree with the above posts, liability is a huge factor here, I suggest that you get certified and obtain liability insurance, I would also talk to your attorney and draw up waivers and release forms.
Unfortunately the real answer is the obvious one, you can only charge what people are willing to pay. You have to consider how the facility is funded. As LaRue mentioned, not many facilities have excess funding for these types of programs. I think this would be especially true for state or federally funded assisted living.
I personally would not feel comfortable building up a large class unless you know that emergency staff will be available (nurses, etc.) in the case of an emergency. I’m sure in most assisted living facilities this would be possible, but this is definitely something to consider. Working with older adults presents higher risks of complications than working with young, healthy participants.
At the end of the day, I think you need to figure out what the potential benefits of a fitness program are for those in assisted living. If families, potential participants, or the facilities see value in it, they will pay. If not, take your expertise elsewhere to something more profitable, if that is what’s important to you.
Thanks for the responses. I’m so glad I found a place to go with my questions.
I have a AAS in Physical Therapy Assistant from about 5 years ago, but never took my certification test. So I can’t advertise that I am a PTA because I am not. I have CPR, First Aid, hepatitis vaccine, would have to get TB vaccine for sure. I have 1 million in liability. I don’t have any other certifications at this time, but am working on it.
I live in OKC. Group exercise instructors make $15-$20 here at least at the YMCA. Personal trainers make $30-$70 here.
I interviewed a personal trainer at an AL center to find out what I needed to start my company. He said they have outside vendors there that charge $20/class in the pool. He is a retired geologist and teaches chair exercise there but only has about 4 people out of maybe 200 residents. They have all levels of care from independent llving to memory care. I think that participation rate is very low. He did bring me in to teach chair yoga and I taught 2 classes at $30/class, and the facility told him no more outside vendors. He said he budgeted for outside vendors for 2013 and hopes to bring me back.
I know of one other person offing classes like mine, called and of course she wont tell me what she charges. I know she pays instuctors $25/class. She wants to get out of classes and do more personal training of residents.
My husband thinks I can charge $35/5 people and $3 for ea additional for a smaller facitilty and $50/10 people + $2 for ea additional person at larger facilities. The really large facilities I called have activity directors that lead classed M-F. So I am looking at offering my services to smaller AL centers.
I did have a small memory care facility that wanted a class. The activity director thought $35 per class was doable, then when she checked, the facility was not willing to pay that.
So other than the above, I have not pounded the payment yet offering my services. Budgets for 2013 are being done now so i need to get out there with my pricing structure now. I will offer a free demo class with food and flyers to advertise.
Sorry to ramble so. Any suggestions? I think a base rate is good so i’m not out for my time and travel.