Do complimentary sessions. As a new trainer I did lots of comp sessions over the years and gained many clients from this interaction. Most clubs, as part of new member package, offer 1 to 3 complimentary sessions. Call the new members and schedule these sessions for them. Familarize them with the components of fitness, while you show then how to use the equipment. This starts building rapport. Call them by their name, and be genuinely concerned about their goals and interests. Be a partner in their quest. If this is not an option at your gym discuss the possibility with the club owner.
If floor time is an option, do that as well. This gives you a “raison etre” and opens you up to member connection.
Try setting up a desk during high traffic time and offering free bodyfat testing, or any other fitness component testing, such as sit and reach. All easy, all creating recognition, passion and connection. Give something of value.
Have a contest and the winner gets ___ free sessions with you.
Be creative and make it fun.
All the Best