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The purpose of this study is to systematically examine social media strategy in the fitness industry.

As a potential participant, you are being asked to participate in a phone interview. During the interview, you will be asked to share your thoughts and opinions on the use of social media in your fitness facility. The interview will be audio recorded to ensure the investigators accurately transcribe your statements, however, your name will never be used in the recording. Your time commitment will be approximately 30-60 minutes.

I will send the informed consent document, which gives greater detail about what participation in this study will include. Should you have any questions about the study or your participation, feel free to utilize the contact information found below. Please respond to this email if you would like to participate and we will set up a time that is convenient for you.

We hope you consider participating in this study. We greatly appreciate your time and consideration.
Thank you,
Rebecca Achen, Ph.D.
[email protected]
309-438-8557

Olivia Butts, M.S.
Illinois State University

Anna Schulz, Graduate student
Illinois State University