I totally agree with Austin that a balance between the two is what I strive for. After over 18-years in the business, I have certainly developed certain business policies and procedures that I am happy with, and the basis of those business practices tend to be set and not change very much (certainly not as much as some of my technical practice may). I find that in our business, with new pieces of equipment (some good, some bad), new training techniques (some effective, some not), with new methods of training, and with new research and findings practically everyday, keeping up with the technical aspects of training may be a more daunting task (and one that I absolutely love).
So, while many of our business practices can run on “automatic pilot” once we have established good business practices, many of those practices definitely need to be re-visited from time to time. However, on the technical side, as a trainer if we’re not spending a good deal of time “keeping up” we can find ourselves out of touch with the current trends and findings that make us effective trainers.
Great question! Thanks for asking.