The corporation I work for is looking to renovate/expand our current onsite fitness center and I’m building a case for this to present to the executive team. I’m wondering if there are any studies or other companies that have made significant changes to their gyms and saw an increase in utilization and membership?
Unless your fitness facility is seriously outdated (and that is probably true, as most facitlities still focus on “sit down” machines) or small, changes won’t do much to participation numbers. I tell those interested in expanding the size of their facility to “only expand if there is demand”. That is, if you are observing or hearing that the space is too small for the current number of participants, increase your square footage. But that requires more than just a bigger space. You need to plan for where space is needed. If your facility has an area that is under utilized, you might be able to downsize that area and give the extra space to a higher demand area. And if your equipment is “same old same old”, newer more up to date equipment could be a great idea. But first check into whether or not your target audience would be drawn in by the new equipmant. You might consider a “try before you buy” approach. A short term lease of the type of equipment that you are considering or a series of “field trips” to other facilities that already have the equipment could result in big savings and/or costly mistakes in purchasing.
As this was posted some time ago, I would like to hear how things went. If you read this, please email me with your opinion on what you did. [email protected] . I would greatly appreciate it.
Regardless if the business is a fitness club or another type of service business, one must also look at many factors like: managenment, location, competition, pricing structure, clent base, cleanliness, hours of operation and reputation just to name a few.
If you ‘build it” they might not always come.
Renovate/Expand…face lift/more square feet?
Why does your employer feel the need to renovate/expand?
Return on Investment?
Did they show a Business Plan?
Wishing You Great Success!