when I became a MELT instructor almost 6 years ago, I was the only person in North Carolina, and nobody had even heard about it. So it is a buzz that you have to generate yourself. The name of Jillian Michael is known well enough, and I would use all the social media channels and your own distribution list to advertise.
Since you are a certified instructor, you should be able to explain how this program differs from all the other HIITs, Tabatas and Bootcamps. Ultimately, the proof of it will be in the results that the participants achieve, and then word-of-mouth will do the rest. That certainly happened to me when I started teaching MELT.
I would also contact the provider to ask what they are doing in terms of marketing to assist you as an instructor.
Is this a format that you love and that you believe in? Because if it is, you have an AMAZING opportunity by being first to market. Get out there and start marketing! Facebook, instagram, signs in your gym, anything you can think of. Masterclasses, demo classes, volunteering to do the warm-up at various events and then bring your business card…..
One of the things that I’m good at is finding awesome products and formats and launching them. What I’m not as good at is at marketing all of them. All but 2 have been successful, but some have been more successful than others. The difference between my successes and my great successes has been my own passion and drive for the format. You’ve got to be willing to put the time into marketing and not expect that people will simply know that you’re there.
And once you’re known for something, you can’t stop marketing. I was the first person in my area doing TRX, and my classes were sold out. I could have, and possibly should have gone bigger when there was wait list for my classes, but I had two small children and chose to stick with the number of classes and number of participants I allowed in them. But once it became a standardized product, I couldn’t bank on my “first to market” status any more. I learned that although I have a great renewal rate, people do leave occasionally – they move, they run out of money, etc. The new clients I have to market to aren’t looking for the girl who was first to market 7 years ago, they want to know what I can do for them now. I distinguish myself now because I changed to a better equipment that has more movement opportunities and, again, makes me unique.
Same thing with ViPR. I was the first person in a 3-state area, except for a master trainer, to own ViPRs. My initial ViPR classes were the only ones of their kind. Super fun, and well attended. But I got involved with another format at the same time and I stopped marketing my ViPR classes. When I came to a choosing point, I dropped ViPR. Now, two big clubs in my area have them, are marketing them, and the fact that I was first is a moot point. I still use ViPRs in my classes, but if I wanted to re-launch a ViPR only class, I’d have to start all over again.
So, my point is, you’re in a great spot! Work hard at it, and once you’ve got momentum, don’t coast on it. Keep riding it, keep marketing, develop a growth plan and a plan for how you will compete once there are 2, 5, 10, 25 instructors in your area.
Ready, set, go!
Huh. Just looked at the “Related Questions”. This is a fitness celebrity system. I haven’t seen one yet in over 35 years of training athletes to fitness clients worth much. And I have reviewed the materials of dozens of these. I might have gotten one decent new idea out of one of every 20 I spent the time to review. I recommend getting some serious education on exercise physiology topics. Then you will already know more about program design than ten of these programs can ever provide you.
I do not teach Bodyshred (and I’m personally not a big fan of Jillian Michaels style), but I’ve taught my own version of an interval/weights program for over 10 years now and it does very well. The format itself is very effective for calorie burning and weight loss. One thing to make sure of (and I’m hoping this was included in your certification training) is that you show modifications for the more advanced, higher impact moves. One size does not fit all when it comes to these programs and they can be intimidating, which is one thing that could be holding some people back. You want to make sure all of your participants feel successful in your class.
Keep marketing the program as you wish, and ultimately people will come to class because of you and your instruction, not necessarily the name. However, if it doesn’t take off eventually, it doesn’t mean it’s not a good program.