I usually work with groups. I┬┤d would like to hear suggestions for the first private class to a new client
I teach mainly yoga private sessions (with a bit of pilates) and agree with Martin “the only difference would be the amount of attention the client is receiving”, with the exception that I go to the extra effort of giving them a personalised folder that contains a print-out of the lesson plan and a few handouts.
I usually take the Client through a questionnaire on the phone before the session (questionnaire template available within The Yoga Teacher Lesson Plan Kit at http://georgewatts.org/yoga-lesson-plans/).
If I discover he/she has lower back pain caused by sciatica, I’ll create a bespoke yoga lesson plan (using The 15 Minute Yoga Lesson Planner available at http://georgewatts.org/yoga-lesson-plans/) that helps ease sciatic pain.
I will then either pick 2 or 3 of the 200+ yoga class handouts available within the Yoga Teacher Lesson Plan Kit http://georgewatts.org/yoga-lesson-plans/). For example there is one called “Yoga For Sciatica”. I then print them out and include them in their folder.
Ah yes, almost forgot the really important part. I insert a cover into the front pocket of the folder that has my Client’s name in big bold letters, an eye-catching yoga image, my contact details and the day/time of all my classes.
The folder then instantly morphs into a 24/7 sales tool for me because the Client usually ends up showing friends his/her amazing folder. Some of those friends will say, “Wow! That’s impressive”, see the available days/times for my classes and try one out.
One of the bonuses within The Yoga Teacher Lesson Plan Kit (http://georgewatts.org/yoga-lesson-plans/) has the “folder cover template” I mentioned above. I promise you this folder will become your no.1 marketing tool.
A years ago I also started giving a personalised folder to all my yoga class students. They love them. I mean who doesn’t like receiving a freebie?…especially one that has their own name on it. Everyone loves seeing their own name in print.
Giving away a ┬ú3 folder to students has dramatically increased the LTV (Lifetime Value) of a student. I would like to think my students keep coming back each week because my teaching has become better, but deep down I know it’s mainly due to a ┬ú3 folder!
Hope that helps a bit 🙂
BWY Yoga Teacher
Free yoga lesson planning tips & tools | http://GeorgeWatts.org