I sense that what they will be looking for will have to include things like appealing to more viewers. A TV program lives and dies by ratings.
I like Harris’ answer. We are all stardust. We all have the capacity to find and to share that.
The problem with a program to find a ‘star’ is that fame can be either a road toward touching others and manifesting one’s path, but more often it is a drug as potent as any other that can blind us and take us off our own paths.
I say the fitness star is someone who cares about more than their own physique, and more than their own fame.
On the other hand, if the contest and the show motivates people toward real change, rather than feeds on people’s insecurities, I say more power to them.