I have my own in home business and find it very rewarding. I don’t really advertise except for my website and my profile here. I have gotten many long term clients from simply word-of-mouth, and other long-term clients through being found here on IDEA. Having an on-line presence with a website and Facebook, LinkedIn, Twitter, etc. is helpful for marketing/professional purposes as well (better than flyers and more reach).
I also teach fitness classes and train at my local Rec so I have a core group of clients there as well. In addition, I do some community outreach with the local early childhood PTA program here. That has been a wonderful way for others to know about my services. So, having a presence in your community may help you expand your services.
The in-home business can be hard. Travel is not bad, but does take up time. Rates are up to you, your experience, and the going rate in your area. Business cards are always a necessity to have on hand–you never know who you will meet and inspire.
Best of luck, and I hope this helps!