She referred a client to me recently, and her focus is on wellness and nutrition. Both of us have a small clientele base and must be careful of our expenses. She showed me a space in her office which could accommodate at 5-6 participants. She is going to check with her clients for their interest in a basic exercise workshop of about 45 minutes-1 hour; the equipment minimal, with a focus on core and posture. In time, the potential is there for a regular class. My purposes are to gain some new personal training clients, and to keep it financially feasible for my mobile training business. She wants an option for her clients who may not want to begin with one-on-one personal training. Training under her roof adds to my credibility. What has been your approach and experience? How would you charge for a workshop? I’m not a fan of discounting services because of the expectation it creates. Thank you for your help.
a one-time intro workshop could be at your hourly rate, but I would also consider doing it without a charge to draw more interest. You may be able to fit more people into the room as long as nobody exercises and you just talk about what you do.
An ongoing class is a more tricky situation because the space is so limited. It would require that people sign up for a class, and many shy away from such a commitment.
I would consider periodic workshops with a theme. I know that you have the TBMM certification, and I find that people find this approach very practical and doable.