She referred a client to me recently, and her focus is on wellness and nutrition. Both of us have a small clientele base and must be careful of our expenses. She showed me a space in her office which could accommodate at 5-6 participants. She is going to check with her clients for their interest in a basic exercise workshop of about 45 minutes-1 hour; the equipment minimal, with a focus on core and posture. In time, the potential is there for a regular class. My purposes are to gain some new personal training clients, and to keep it financially feasible for my mobile training business. She wants an option for her clients who may not want to begin with one-on-one personal training. Training under her roof adds to my credibility. What has been your approach and experience? How would you charge for a workshop? I’m not a fan of discounting services because of the expectation it creates. Thank you for your help.
For a one-hour lecture, I have charged two ways. #1 = a flat rate per hour which is around $75 an hour, and then the venue can decide whether to pass all or a portion of that cost onto its employees / clients. The other way is to charge between $15 and $25 per person for a one-hour lecture that includes a simple handout and at least a couple of learning points that can improve their health right away.
If I’m going to do hands-on in a group, I charge it as small group personal training and it’s more along the lines of a workout than a workshop.
I agree with not discounting your services. I occasionally give discounts and scholarships to clients who really need my help, but I always quote what I am worth. In the couple of instances that I haven’t followed my own advice, that lower price has spread because the client referred me to 2 other clients and now I’m training a couple of clients for less than I would like.
You can charge a flat rate or by the person. If this is a one time deal, you also have the option to have free admission/participation since this will give you the chance to promote yourself to a much larger audience that otherwise you wouldn’t have the chance to do so. There you can explain how your fee structure is set up for those who would like to become your clients. Many options.
a one-time intro workshop could be at your hourly rate, but I would also consider doing it without a charge to draw more interest. You may be able to fit more people into the room as long as nobody exercises and you just talk about what you do.
An ongoing class is a more tricky situation because the space is so limited. It would require that people sign up for a class, and many shy away from such a commitment.
I would consider periodic workshops with a theme. I know that you have the TBMM certification, and I find that people find this approach very practical and doable.