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2018 IDEA World Video Bundle

by Nico Gonzalez, Michael Cummings, Daniel Henderson, Amy Myrdal Miller, Michael Cunico, Brett Klika, Fabio Comana, MA, MS, Anthony Carey, MA, Tricia Murphy-Madden, Jack Wheeler, Michael Piercy, Joe Weiss, MD, Jessica Matthews, Kyle Stull, DHSc, Derek Mikulski, Dan Ritchie, Cody Sipe, PhD, Helen Vanderburg, Beverly Hosford, MA, Krista Popowych, BHK, Abbie Gellman, MS, RD, CDN, Christopher Mohr, PhD, RD, Chuck Wolf, MS, Pete Holman, Pamela Peeke, MD, MPH, FACP, FACSM, Steve Cotter, Natalie Digate Muth, MD, MPH, RDN, Kamal Patel, Farel Hruska, Jill Miller, Vito LaFata, Lee Jordan, Catherine Wygal, Donald Wygal, Rick Richey, MS, Stacey Lei Krauss, Elizabeth Lenart, MEd, Keli Roberts and Dr. Pamela Peeke

SKU: C910951

1254 Ratings

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This Bundle Includes the Following Items

ThinkFit™ Flexibility: Dynamic Stretching Tricks and Tools
Video (Session)
The Female Glute Relocation Program
Video (Session)
Battle Rope Mastery
Video (Session)
Protein Obsessed: Sorting the Truth From the Hype
Video (Session)
Advanced and Progressive Mechanics of Lifting and Strength Training
Video (Session)
The Death of Crunches: 20 True Core Exercises
Video (Session)
Upper-Extremity Mechanics and Techniques
Video (Session)
Pain-Free Movement-The Science and Application
Video (Session)
Make Your Barre Classes a "HIIT"
Video (Session)
GENERATE Buzz With Simple Marketing
Video (Session)
REACH More Clients: Be Loud and Proud
Video (Session)
It Takes Guts! Connecting Brain, Diet and Microbiome
Video (Session)
East Meets West: A Mindful Approach to Health Coaching
Video (Session)
TriggerPoint™ Corrective Strategies for Hip Dysfunction
Video (Session)
Functional Balance Circuits for the Active Adult
Video (Session)
Fascial Line Mobility
Video (Session)
Sleep Science for Fitness Professionals
Video (Session)
Functional Assessments for Special Populations
Video (Session)
Body-Weight Training-Amped Up
Video (Session)
Eating a Lower Inflammatory Diet
Video (Session)
Beyond the Macros: Placing the Focus Back on Nutrient-Dense Foods
Video (Session)
The Warm-Up Makeover: Start With a Bang!
Video (Session)
Insights Into Lower-Back Pain and Functional Solutions
Video (Session)
From the Hip
Video (Session)
Yoga for Optimal Client Performance
Video (Session)
Is It Time to Eat Yet? Nobel Prize-Winning Body Clock Science Has the Answer
Video (Session)
One-and-Done Cooking: Prep Once, Eat 10 Times
Video (Session)
High-Intensity Kettlebell Training
Video (Session)
TriggerPoint™ Corrective Strategies for the Foot and Ankle
Video (Session)
Motivational Interviewing: Help Clients Own the Talk That Drives the Walk
Video (Session)
Translating Today's Nutrition Science for Your Clients
Video (Session)
Hidden Secrets to Core Performance
Video (Session)
The Female Lumbo-Pelvic Complex
Video (Session)
The Roll Model® Fascial Makeover: Prioritize Your Periphery
Video (Session)
The Online Fitness Frontier
Video (Session)
Three Clients and 500 Pounds of Lessons: Dramatic Portraits of Sustainable Change (IDEA Nutrition & Behavior Change Summit)
Video (Session)
NASM: Strength Training for Optimal Results
Video (Session)
Rescue Your Knees-Look at Your Feet
Video (Session)
Metabolic Disruption
Video (Session)
21st Century Body Sculpt
Video (Session)

About the Author

Nico Gonzalez

Nico Gonzalez IDEA Author/Presenter

Nico Gonzalez is an international fitness educator, trainer, and motivational speaker. Certified through ACE for Personal Training/Group Fitness and PMA for Pilates training. Currently Nico owns Fitness Physiques by Nico G where he trains clients throughout the week. He also is a Master Trainer for Balanced Body where his studio is the exclusive Authorized Training Center for Balanced Body Pilates education. Previously Nico was the Director of Fitness for a regional hospital based wellness facility for over 8 years where he created their Pilates program from the ground up. Nico was an integral manager in developing their wellness programs for post rehabilitation patients. Nico travels across the country and beyond training Pilates instructors in the Balanced Body Pilates program. In this regard, he is able to deliver certifications and trainings in all aspects of Pilates. He travels extensively delivering trainings in fitness facilities and studios alike. Nico has presented internationally, including being a presenter at IDEA World Convention (USA), Can-Fit-Pro (Canada), Fitnesslandia (Italy), World Class (Moscow, Russia) and in Chile, South America. He presents workshops in Pilates, Program Management, Cardio / Strength Training and delivers Choreography Master Classes. Many trainers continue to ask for his practical approach to instruction and easy to follow formulas of success. Nico is featured in multiple Pilates videos and podcasts that showcase his creativity in movement and inspiration. He has been credited as a contributing creative editor of the following Pilates instructor manuals: EXO Chair, Pilates ARC, and the Mat with Toys workshop manuals.

Michael Cummings

Michael Cummings IDEA Author/Presenter

Strength and Conditioning Coach SKLZ Global Senior Director of Human Performance and Fitness Genesis Wellness - Owner JAWKU - Owner

Daniel Henderson

Daniel Henderson IDEA Author/Presenter

Dan Henderson is the owner of the ‘Functional Training Institute’ and is a dynamic presenter who delivers courses to fitness professionals worldwide. In addition, Dan owns a prestigious personal training studio in Sydney. He has created accredited courses in many functional training modalities including Kettlebells, Powerbags and Battling Ropes. He is a contributor to several magazines, leads a team of over 20 presenters and has presented at major Fitness Conferences around the world.

Amy Myrdal Miller

Amy Myrdal Miller IDEA Author/Presenter

Amy Myrdal Miller, MS, RDN, FAND, is an award-winning dietitian, farmer’s daughter, public speaker, author, and president of Farmer’s Daughter® Consulting, Inc., an agriculture, food, and culinary communications firm. During her 20-year career, Amy has worked for Dole Food Company, the California Walnut Commission, and The Culinary Institute of America. Today Amy works with food companies, commodity boards, and seed companies to dispel myths and provide science-based information about our food system. Amy has been widely recognized for her nutrition leadership including receiving the Tufts University School of Nutrition Science and Policy Nutrition Impact award in 2014. Amy received her BS in dietetics from the University of California, Davis and her MS in nutrition communication from Tufts University School of Nutrition Science and Policy. A farmer’s daughter from North Dakota, today Amy and her husband Scott Miller live in Carmichael, California.

Michael Cunico

Michael Cunico IDEA Author/Presenter

I am the National Fitness Manager for Fitness First Australia, and I am responsible for driving the strategic direction of both Personal Training and Group Exercise departments for this organisation, overseeing a department that includes 2500 fitness professionals. I have spent the majority of my career working directly with trainers and instructors to maximise their performance and to positively impact members. I have delivered training to thousands of trainers and instructors globally.

Brett Klika

Brett Klika IDEA Author/Presenter

Brett Klika is the director of athletic performance at Fitness Quest 10 in San Diego, California. He specializes in youth fitness and athletic performance. Brett oversees a staff of eight strength coaches and develops program for over 300 youth athletes (and non-athletes) per week. He is a regular contributor for a variety of publications, produces DVDs on fitness and athletic performance and presents around the world.

Fabio Comana, MA, MS

Fabio Comana, MA, MS IDEA Author/Presenter

Faculty Instructor for the National Academy of Sports Medicine (NASM), and faculty in Exercise Science and Nutrition at San Diego State University. Fabio was an exercise physiologist and certification manager for the American Council on Exercise (ACE) where he, during his tenure, was the original creator of ACE’s Integrated Fitness Training Model™ and lead developer of their live personal training educational workshops. His previous experiences include collegiate head coaching; strength and conditioning coaching; and opening and managing health clubs for Club One. As a national and international presenter, he is frequently featured on television, radio, internet, and in print publications. He authored chapters in various textbooks and publications, and is presently authoring upcoming academic and consumer books.

Anthony Carey, MA

Anthony Carey, MA IDEA Author/Presenter

Anthony Carey, MA, owns Function First in San Diego, California. He holds a master?s degree in biomechanics and athletic training, and is an internationally-recognized speaker on biomechanics, posture, motor control and musculoskeletal pain and function. As a best-selling author, his work has been featured in the New York Times and Time Magazine. Anthony is also the inventor of the Core-Tex.

Tricia Murphy-Madden

Tricia Murphy-Madden IDEA Author/Presenter

Jack Wheeler

Jack Wheeler IDEA Author/Presenter

Hi everyone, I am a personal trainer and owner of 360 Fitness Personal Training in Alberta, Canada. 360 Fitness was named to the Top 100 Fitness Businesses in the World 3x times running :) Jack is a personal trainer by trade and Founder of 360 Fitness Personal Training in Alberta, Canada. Jack has been in the industry for 12 years and is well known for his fitness marketing. 360 Fitness was named to the Top 100 Fitness Businesses in the World 3x times running with numerous local, provincial and national awards for excellence. Jack recently hit the stage last year as an international speaker on everything fitness marketing with IdeaFit, NPE and IHRSA.

Michael Piercy

Michael Piercy IDEA Author/Presenter

Michael came into the fitness industry full time following a career in professional baseball in which he played for 3 Major league organizations. During his Baseball career Mike had the pleasure of working with and creating programs for many fellow athletes, providing the foundation for a future career in the fitness industry. Mike is the owner of The LAB (Performance & Sports Science) in Fairfield, NJ, a member of the Under Armour training team and a TRX Master Course Instructor teaching various educational formats. Mike is the recipient of the Prestigious 2017 IDEA Personal Trainer of the year award and also the 2013 TRX Overall Instructor of the Year award (F.A.C.E.U.P) for his great attitude, community spirit, and inspirational teaching. Mike specializes in Performance enhancement for the modern athlete and active adults. He is currently certified through the National Academy of Sports Medicine as a Certified Personal trainer, Corrective exercise specialist, Performance Enhancement Specialist and is also a Certified Strength & Conditioning Specialist. He has received his Bachelor of Science degree from Kean University and a Master of Science degree in Exercise Science and Performance Enhancement.

Joe Weiss, MD

Joe Weiss, MD IDEA Author/Presenter

Joseph B. Weiss, M.D. is Clinical Professor of Medicine in the Division of Gastroenterology, Department of Medicine, at the University of California, San Diego. Accepted to university at age fifteen he attended the University of Michigan, University of Detroit, and Wayne State University. Reflecting his broad interests, he majored in Medieval English Literature, Astrophysics, and Invertebrate Zoology. Following his graduation from the Wayne State University School of Medicine in Detroit, Michigan, he completed his internship and residency in Internal Medicine at the University of California, Irvine Medical Center in Orange, California. Under the auspices of the World Health Organization and others, he has pursued interests in Tropical and International Medicine and Public Health with extended stays in Africa, the Middle East, and Latin America. Subsequently completing a clinical and research fellowship in Gastroenterology at the University of California, San Diego, he has remained active on the clinical faculty of the School of Medicine. Dr. Weiss is a Fellow of the American College of Physicians, a Fellow of the American Gastroenterological Association, and a Senior Fellow of the American College of Gastroenterology. Double board certified in Internal Medicine and Gastroenterology, Dr. Weiss has over thirty years of clinical, administrative, and research experience. He has also served on the Board of Directors of the Scripps Clinic Medical Group, Clinical Board of Governors of the Scripps Clinic and Research Foundation, and Chancellor’s Associates of the University of California, San Diego He is the author of more than ten books on health ( and has had numerous papers published in prestigious national and international medical journals, as well as in the lay press. Dr. Weiss is also an accomplished humorist and professional speaker having given over two thousand presentations nationally and internationally. He has presented at international conferences and conventions, universities, medical schools, hospitals and medical centers, Fortune 500 companies, YPO/WPO, Bohemian Grove, Esalen Institute, Renaissance Weekend, Aspen Brain Forum, international destination spas & resorts (Golden Door, Canyon Ranch, Rancho La Puerta), etc. Co-hosting a popular health care radio program on a major network affiliate in California showcased his skills as a communicator with a mellifluous voice. The programs are continuously updated with cutting edge information. Well-spoken, enlightening, and entertaining the programs are also visually engaging. For further information, please contact Dr. Weiss at or Website:

Jessica Matthews

Jessica Matthews IDEA Author/Presenter

Dr. Jessica Matthews, DBH, NBC-HWC, E-RYT 500 is an award-winning, industry leading health and wellness educator. As a seasoned yoga teacher and innovative college professor, she has developed and implemented graduate degree programs as well as comprehensive 200-and 500-hour yoga teacher training programs at the college level in addition to teaching a variety of associate, undergraduate, and graduate-level health and exercise science courses. A former exercise physiologist and licensed educator based in San Diego, California, Jessica serves as assistant professor and program director at Point Loma Nazarene University where she developed and directs the online Master of Kinesiology in Integrative Wellness program. A sought-after and trusted media resource, Jessica regularly contributes as a wellness expert to numerous publications and media outlets, including, but not limited to, CNN, The Washington Post, Women's Health, Men's Fitness, The New York Times, and NPR. A recognized leader and mentor in the field, Jessica was named the 2017 IDEA Fitness Instructor of the Year for her superior instructional abilities and positive influence within her local community and the global health and fitness industry. An educator and entrepreneur, Jessica is s founder and president of Integrative Wellness Education Inc., in which she delivers keynote speeches, lectures, workshops and workouts at conferences and companies worldwide, including courses in the areas of health coaching, behavior change, mind-body exercise, and professional development in the field of health and fitness. She also designs cutting-edge online courses and programs and has extensive video production experience, including serving as a featured health and fitness expert and guest host on the Oprah brand web series #OWNSHOW through OWNTV. When she isn't talking about health and wellness in a college course, at a conference, or on a video set, Jessica is writing about it as a former contributing editor for SHAPE magazine and a freelance writer for other wellness-focused websites and publications. She also serves as senior advisor for behavioral health coaching for the American Council on Exercise (ACE), developing educational health, fitness and wellness content in the form of textbooks and articles. Additionally, Jessica is the lead author and editor of the ACE Group Fitness Instructor Handbook: The Professional's Guide to Creating Memorable Movement Experiences (2016), and Stretching to Stay Young (Althea Press). One of the first nationally board-certified health and wellness coaches as well as a certified personal trainer, group fitness instructor, and experienced registered yoga teacher (E-RYT500), Jessica holds a bachelors degree in physical education teacher education from Coastal Carolina University where she graduated at the top of her class as well as a masters degree in physical education from Canisius College where she was named to the inaugural Griffs Under 40, a list of notable alumni under the age of 40 who are recognized innovators in their respective fields. She also holds a doctorate in behavioral health with a focus on clinical integrated care from Arizona State University and serves within the Centers for Integrative Health at UC San Diego.

Kyle Stull, DHSc

Kyle Stull, DHSc IDEA Author/Presenter

Kyle Stull, MS, is the senior master trainer for TriggerPoint™, where he collaborates with universities and professionals to develop evidence-based programming. Kyle is also an instructor for NASM’s fitness and corrective exercise workshops. He holds a master’s degree in rehabilitation and is a licensed massage therapist with more than 12 years of experience. Kyle is presently completing his doctoral degree, and is a member of the Fascia Research Society and the International Academy of Orthopedic Medicine.

Derek Mikulski

Derek Mikulski IDEA Author/Presenter

Dan Ritchie

Dan Ritchie IDEA Author/Presenter

Cody Sipe, PhD

Cody Sipe, PhD IDEA Author/Presenter

Associate Professor and club owner with over 20 years of experience specializing in exercise for mature adults. Recipient of numerous industry awards including the IDEA Program Director of the Year. Co-Founder of the Functional Aging Institute ( Visit FAI's website for your free Functional Training Starter Kit and to learn more about the Functional Aging Specialist Certification. Creator of the Never Grow Old Fitness Program (, a follow-along video exercise program for mature adults. Frequent industry speaker and writer.

Helen Vanderburg

Helen Vanderburg IDEA Author/Presenter

Helen Vanderburg is the owner of Heavens Fitness and Fusion-Fitness-Training. She is the 2005 IDEA Instructor of the Year, the 1996 IDEA Program Director of the Year, and a two-time Can-Fit-Pro Presenter of the Year. Helen holds a bachelor?s degree in kinesiology, is a past world champion in synchronized swimming and is a certified yoga and Pilates instructor.

Beverly Hosford, MA

Beverly Hosford, MA IDEA Author/Presenter

I'm a successful fitness entrepreneur with 15 years of experience. I'm the author of Fitness Career Freedom: Align with your path and get ahead and the founder of Andy's Online Anatomy Program. I enjoy helping fitness and wellness professionals find alignment in both their bodies and businesses. Visit to watch action-oriented, inspiring videos about career, business, anatomy and body awareness.

Krista Popowych, BHK

Krista Popowych, BHK IDEA Author/Presenter

Krista Popowych, B.HKin, has been inspiring fitness leaders, trainers and managers for over two decades with her motivating and practical sessions. As the 2014 IDEA Fitness Instructor of the Year award winner and a two-time Can-Fit-Pro Canadian Fitness Presenter of the Year, Krista has shown an outstanding commitment to fitness and truly walks the talk. As an international trainer and education consultant for Keiser® and JumpSport®, TV personality, DVD creator and talent, past program director, published author, professional speaker and Adidas 3-stripe team sponsored, Krista spreads her passion for fitness around the globe. Krista’s goal has always been to inspire others through education and movement. Her energy, mega-watt smile, creative sessions and real-life approach to instructing make her a highly sought after presenter and educator!

Abbie Gellman, MS, RD, CDN

Abbie Gellman, MS, RD, CDN IDEA Author/Presenter

Christopher Mohr, PhD, RD

Christopher Mohr, PhD, RD IDEA Author/Presenter

Dr. Christopher Mohr, PhD RD is a nutrition spokesperson and consultant to a number of media outlets and corporations including the The Dairy Council, General Mills Bell Institute of Health, Nestle and Nordic Naturals. He is a consulting Sports Nutritionist for the Cincinnati Bengals and is also an Expert Contributor for ReebokONE. He often appears on TV as a nutritional guest expert, including an appearance with Chef Emeril Lagasse and another on the Montel Williams Show. He was the nutrition expert for the NY Times Bestseller, “LL Cool J’s Platinum Workout” and worked closely with Fitness Celebrity Denise Austin to create the entire nutrition component of her latest book. He is also on the Advisory Board for Men’s Fitness Magazine and has written over 500 articles for consumer publications, such as Men’s Fitness, Weight Watchers, Men’s Health and Fitness, to name a few. Dr. Mohr has Bachelor and Master of Science degrees in Nutrition from The Pennsylvania State University and University of Massachusetts, respectively. He earned his PhD in exercise physiology from the University of Pittsburgh and is a Registered Dietitian.

Chuck Wolf, MS

Chuck Wolf, MS IDEA Author/Presenter

Chuck Wolf, MS, is the director of Human Motion Associates, in Orlando, Florida, consulting with clients ranging from rehabilitation settings to elite, professional athletes. Chuck is one of the industry's top educators with his expertise in functional anatomy, movement analysis, function and advanced program design. He holds a master’s degree in exercise physiology.

Pete Holman

Pete Holman IDEA Author/Presenter

I am Physical Therapist, Certified Strength and Conditioning Specialist and US National TaeKwon-Do champion and team captain. I invented the TRX Rip Trainer and the adjunct 8 hour CEU cours. My latest invention is the Nautilus Glute Drive (the first ever plate loaded Hip Thrust machine on the market.) The combination of understanding rehabilitative medicine and sports performance training has given me a unique perspective on the physical and mental components of human movement. I have enjoyed working with professional athletes from the NFL, X-Games, MLB, UFC, and Extreme Skiing World Championships; however, I pride myself on tapping into the natural athlete in us all.

Pamela Peeke, MD, MPH, FACP, FACSM

Pamela Peeke, MD, MPH, FACP, FACSM IDEA Author/Presenter

Pamela Peeke, MD, MPH, FACP, is a Pew Foundation Scholar in nutrition and metabolism and an assistant professor of medicine at the University of Maryland. She serves as chief medical correspondent for Discovery Health TV and is host of the National Body Challenge show. She is a New York Times best-selling author and a nationally recognized speaker on fitness and nutrition.

Steve Cotter

Steve Cotter IDEA Author/Presenter

Having personally taught thousands of students in over 60 nations internationally, Steve Cotter is known as one of the primary innovators in kettlebell training. A champion martial artist with a deep background in holistic mind-body training, Steve offers a unique blend of "East meets West" integration of eastern arts such as meditation, qigong (breathing arts), mobility, flexibility, kettlebell training, animal-based bodyweight conditioning and Strength & Conditioning

Natalie Digate Muth, MD, MPH, RDN

Natalie Digate Muth, MD, MPH, RDN IDEA Author/Presenter

Natalie Digate Muth, MD, MPH, RD is a board-certified pediatrician, registered dietitian, and ACE Health Coach. She is committed to providing evidence-based nutrition and fitness information to health professionals and consumers alike in a way that is logical, practical and directly applicable to readers’ lives. She has authored over 100 publications and book chapters, all which are based on the latest scientific evidence and presented in a manner that is easy-to-understand and apply. She is Director of Healthcare Solutions for the American Council on Exercise (ACE) having written the nutrition chapters for each of ACE’s textbooks, the ACE Fitness Nutrition Manual and Specialty Certification, and recorded several Webinars and online courses. Furthermore, as a spokesperson for ACE, the largest fitness certifying and advocacy organization in the country, she informs broadcast and print media outlets throughout the U.S. on pertinent nutrition and fitness issues. She is author '"Eat Your Vegetables!" and other mistakes parents make: Redefining How to Raise Healthy Eaters'. She presented a similar topic at IDEA World 2009; the video is available for purchase through IDEA. Certifications: ACE, ACSM and NSCA

Kamal Patel

Kamal Patel IDEA Author/Presenter

Farel Hruska

Farel Hruska IDEA Author/Presenter

With nearly 20 years’ experience as a personal trainer, group fitness instructor, and educator, Farel Hruska worked with FIT4MOM from 2002-2018 as Global Fitness Director and Pre/Postnatal Fitness Director. Farel is presently the Director of Education & Culture at Chuze Fitness. Hruska has also presented at numerous fitness conferences including EMPOWER, FitFest, SCW, Asia Fitness Conference (Bangkok), MEFIT PRO (Dubai), Fitness Fest in Guangzhou, China and IDEA (PTIs and WORLD) numerous times, covering the topic of pre- and post-natal fitness, as well as, general fitness education. Having been a regular contributor to for her expertise on moms returning to running or starting for the first time after having a baby, Hruska has been featured by numerous press outlets for her fitness expertise, including CNN, New York Times, WebMD, Women's Running Magazine,, and many more. An international educator and presenter in pre- and post-natal and overall fitness education, Hruska is an approved Continuing Education Provider for ACE and AFAA. Hruska graduated from Pepperdine University and is the mother of three daughters.

Jill Miller

Jill Miller IDEA Author/Presenter

Jill is a fitness and yoga therapy expert with more than 25 years of expertise including the moving arts of Yoga, Modern Dance, Pilates, Bodywork and Shiatsu. Her ground-breaking format, Yoga Tune Up® ( playfully integrates the nuts and bolts of human movement coupled with profound yogic philosophy. She is a pioneer in forging conscious links between the worlds of fitness, yoga, massage, and pain management. Her innovative techniques have catapulted her to a sought after leader in the field of mind-body fitness and pain relief wellness. She teaches her students to Live Better in Their Body by empowering them with accessible, therapeutic approaches that retrofit their body from the inside out. Jill teaches workshops, trainings, conferences and retreats internationally, and her signature class is taught by her specialized Yoga Tune Up® teaching team at Equinox and other yoga and fitness facilities worldwide. Her popular Integrated Embodied Anatomy for Yoga Teachers curriculum is a fixture at many Teacher Trainings. Jill has been featured in Self, Prevention, Redbook, Yoga Journal, Women’s Running, ABC and on NPR; the LA Times calls her “kinetically arresting.” She is a Contributing Expert at GaiamLife. Jill’s critically acclaimed DVD series and self-care therapy products include Yoga Tune Up®, the Pranamaya produced Yoga Link, and Gaiam's Yoga for Weight Loss.

Vito LaFata

Vito LaFata IDEA Author/Presenter

I like to consider myself the NO BS business educator, personal brand coach, and certified high performance coach to the wellness and fitness professional…” Right here is where you usually encounter the 3rd party corporate voice talking to you about someone in the 3rd person about all their accomplishments and achievements and that’s cool. But, don’t you usually start to feel a little disconnect from the author, speaker, presenter, coach, trainer, owner, whatever it is that you came to check out on their website to see if they would be a good fit for you to learn from? I do. So, since this is my site, I thought I would take a different approach, have some fun and talk to you direct and keep it real. I am Vito La Fata, and I like to consider myself the NO BS business educator, personal brand coach, and certified high performance coach to the wellness and fitness professional who is looking to get outside the box of the industry and start learning how to grow a personal brand online that reaches people far and wide via having a virtual business and if you want an offline business, cool. BUT, to be fair today, that offline business doesn’t have to be a brick and mortar business. It can mean you run live workshops, retreats, coaching groups, events, masterminds, if you can imagine it – you can build it! As a fitness and wellness professional today – having a business DOES NOT have to be the traditional brick and mortar anymore. That model as a small business owner is becoming more challenging due to changes in people’s buying behavior, consumer habits, busy lifestyles, and mobile needs and wants. Brick and mortar still serves a purpose if you really want it, I’m just here to say – it’s not the ONLY way anymore. You see, about 5 years ago facing being broke, devastated financially from a bad business partnership gone south, having short sold my house to stay in business, stripped down the barest necessities, I made the choice to reinvent myself and invest my time learning how to build a smarter fitness mousetrap than what was being taught by the major conferences, the national certifying agencies, and most presenters and speakers. When I was in my office being told my business was a “job” not a business, was the day I began a 5 year journey studying under some of the most prolific and successful entrepreneurs in the world, from Todd Durkin, Jeff Walker, Brendon Burchard, Darren Hardy, Bo Eason, Callan Rush, Dan Kennedy, and more, plus I devoured any book I could get my hands and ears (audio books rock) on as I committed to a book a week discipline to improve my understanding of marketing, business, high performance, leadership and entrepreneurialship. Since, those dark days, I’ve gone on to build, several brands, become the product launch manager for cutting edge fitness professionals such as Todd Durkin, a internationally recognized speaker and writer, I’ve contributed to IDEA Health, IHRSA World Conference, MindBody Conference, Australian Fitness Health Expo, Canfitpro, Fitness Business Summit and Club Industry. All this in hopes of turning around to serve you, the fitness professional, with accelerated business, marketing and most importantly high performance growth, so that you can avoid walking that long road and making the same mistakes. Today, I’m committed to sharing with you how to create a business you rock and lead a life you love!

Lee Jordan

Lee Jordan IDEA Author/Presenter

After spending much of my life at a healthy weight, I began steadily gaining weight in my 20s. I reached a top weight of 454 pounds, and lived what a “nightmare of a life.” In addition to a myriad of health conditions, I could barely walk and lived tethered to an oxygen tank. After being inspired by my then-friend Beth Jordan, an ACE-certified Personal Trainer, I began my journey to health and fitness by walking 30 seconds every morning down the hallway outside of my apartment. Now over 270 pounds lighter, I am an ACE-certified Personal Trainer and Health Coach specializing in helping people lose 100-300 pounds and rediscover a life of freedom. My physician endorsed “30 Seconds to Victory” program has inspired multiple people all over the country to change their lives.

Catherine Wygal

Catherine Wygal IDEA Author/Presenter

Donald Wygal

Donald Wygal IDEA Author/Presenter

Rick Richey, MS

Rick Richey, MS IDEA Author/Presenter

Stacey Lei Krauss

Stacey Lei Krauss IDEA Author/Presenter

Stacey Lei Krauss is the creator of the cardio fusion program The willPower Method®; specializing in foot-fitness since 2000. A student of transformative arts and a Reiki practitioner, she approaches her teaching through integrated sensorial practices. Stacey Lei has represented the most prominent brands in the fitness industry as a Master Trainer and Program Developer; Schwinn® Cycling, BOSU®, and Peak Pilates®, Nike® and Vibram FiveFingers®. Mindful Music Advisor for Power Music®, and recipient of the 2014 ECA Best Female Presenter Award, she now mentors aspiring instructors to provide exceptional movement experiences in their chosen discipline.

Elizabeth Lenart, MEd

Elizabeth Lenart, MEd IDEA Author/Presenter

Elizabeth Lenart, MEd, has been in the fitness industry for over 20 years. She is the owner of Studio E Fitness in West Springfield, Massachusetts. She Elizabeth holds a Master's degree in educational psychology. She is both Program Director and Master Trainer for Balletone. She is a Master Trainer for Tabata Bootcamp and Barre Above. She is a Senior Master Trainer for BOSU and Surge Performance Fitness.

Keli Roberts

Keli Roberts IDEA Author/Presenter

Keli Roberts is a specialized tier-three personal trainer at Equinox in Pasadena, California. She is a master trainer for Schwinn® Cycling and Glidingn, a Kettlebell® Concepts-sponsored athlete and is on the BOSU® development team. Keli is also known for her award-winning videos, books and training seminars. She is a spokesperson for ACE, a 2007 inductee to the National Fitness Hall of Fame and was awarded the 2003 IDEA Fitness Instructor of the Year Award.

Dr. Pamela Peeke

Dr. Pamela Peeke IDEA Author/Presenter

Pamela Peeke, MD, MPH, FACP, is a Pew Foundation Scholar in nutrition and metabolism and an assistant professor of medicine at the University of Maryland. She serves as chief medical correspondent for Discovery Health TV and is host of the National Body Challenge show. She is a New York Times best-selling author and a nationally recognized speaker on fitness and nutrition.