If you’ve managed a group fitness department long enough, you’ve probably felt like the “red-headed stepchild” more than once. If your facility is like a host of others, your department isn’t considered a separate profit center, but rather a part of membership. Since group exercise doesn’t usually have a “home” on the profit and loss statement, payroll is often the only line item attributed to it. Consequently, when cuts are made, guess which department is most often flagged!Read More
The high turnover rate among fitness industry staff is not news. In many cases, staff seem to be coming and going through a revolving door! Having a high-end fitness center with fancy amenities, décor and equipment is ideal, but if your staff is unable to meet client expectations, you will struggle to maintain memberships and meet your revenue goals. The good news is that your facility doesn’t need to operate like this.Read More
Whether you’ve been forced to overhaul your current communication strategy or you’re just making minor tweaks, it’s time to bring this column to a close. Here’s the new reality: If you expect to stay relevant as a manager, you need to think of staff as your “main audience.” Employees will react to your “performance” as any audience would. The challenge, however, is that your audience isn’t captive! You have to be crafty in your delivery and diligent in meeting each person where communication culture exists today. Otherwise, your messages may fall short.Read More
As a manager or director, you’re constantly keeping your ears and eyes open at your facility for potential new trainers and instructors. That’s smart. What’s even smarter is also to use social media, such as Twitter™, Facebook and LinkedIn®, to support your search.
For many years, clubs have successfully offered in-house training programs as a recruitment tool. Most of the “fishing” has been through in-house communications: member announcements, one-on-one solicitations of star students, member inquiries, staff recommendations and so on.Read More