By Kay L. Cross, MEd
Crawl Out of Your Comfort Zone
It’s easy if you learn new skills and create a goal strategy. One of our greatest challenges as fitness professionals is to keep our passion alive. We give, encourage, inspire, motivate and challenge our clients and then desperately need to recharge and refuel ourselves so that we can continue to Inspire the World to Fi…
By Justin Price, MA
Marketing Your Start-Up
Use these proven strategies to attract clients from the first day you open for business. This article, the fourth in a five-part series on starting your own personal training business, will discuss the different methods of marketing your services. Word-of-mouth marketing is the most effective way of getting and keeping clients. Just as impo…
Training for Growth
By Sherri McMillan, MSc, and Alex McMillan
Diversifying Your Revenue Streams
When business is flowing in from several different channels, your profit pool never dries up. Are you searching for ways to ensure the stability of your personal training business? Our 5,000-square-foot personal training studio in Vancouver, Washington, generates more than $600,000 per year in revenue…
Legal & Risk Management
By Sean Riley, MS, JD
Why You Need Legal Education
You have a vital role to play in guaranteeing the quality of your profession.
Switch on your television set in the middle of the day and you are guaranteed to find three things: soap operas, talk shows and courtroom programs. The fairly recent proliferation of the last type of programming is just one indication that A…Read More
Breathing slowly and coordinating breathing patterns with mov…Read More
Teaching group fitness is a labor of love for many instructors. A desire to share that feeling is what motivates them to tutor others. “I find it extremely rewarding…Read More
1997 IDEA Fitness Instructor of the Year co-winner Mary Sanders, MS, has earned a reputation for her ability to take scientific principles and apply them to real life. San…Read More
The U.S. Administration on Aging (AoA) is giving more than $5.1 million to help older adults maintain a level of independence in their communities. Most of the grants (16 new and six continuing) will be spent on providing access to health and supportive services and on removing barriers to those services. Some grants will also improve the overall quality of life for retirement community residents….Read More
By Joe Dysart
How to Beat Spam
It is possible to take back control of your e-mail inbox. If you’ve been on the Web for more than 24 hours, chances are you’re already familiar with one of its greatest scourges: spam. Offering everything from an inside track on Nigerian fortunes to instant solutions for various and sordid sexual dysfunctions, spammers sometimes make reading e-mail less f…
What kid doesn’t like the circus? Instead of sitting in rapt attention in the audience, students from Chicago’s Ogden School and Cicero’s Roosevelt Elementary got a chance last November to learn how to keep fit the circus performer way.
The interactive Ringling Bros. and Barnum & Bailey® CircusFit program aims to inspire healthy life choices in kids by…
Every step counts on the journey to better health. If your clients rely on pedometers to gauge activity, you may want to double-check their accuracy—especially if the clients are slow walkers.
A study in the August 2004 issue of Preventive Medicine (2004; 39 , 361–68), examined the effects of age, obesity and self-selected walking speed on pedometer a…Read More
Soldiers with the 320th Engineer Company, 565th Engineer Battalion, 130th Engineer Brigade, have been participating in weekly yoga sessions in Iraq, according to an article from the Army News Service. The classes began when Second Lt. Caprice Vargas, who had practiced yoga personally for about 5 years, began leading morning classes for her platoon members. When others heard about it, she expanded…Read More
Now it’s possible to get a college degree as a personal fitness trainer. Starting in the 2005 fall semester, Purdue University in West LaFayette, Indiana, will offer undergraduates a concentration in this area.
The personal fitness trainer specialization will include a course on personal training education. Students will also participate in eight different 6-week rotations in com…Read More
Subject: Lisa Lynn
Company: Lisa Lynn Fitness, Norwal…
According to a report in the November 3 issue of the Journal of the National Cancer Institute (2004; 96 , 1635–38), obesity and low physical activity are strong, independent risk factors for endometrial cancer.
Researchers analyzed data from 62,573 women who participated in The Netherlands Cohort Study on Diet and Cancer. During the follow-up years from 1986 to 1995, a…
More and more, the American workplace is in need of wellness intervention strategies. A study in the December 2004 issue of the Journal of Occupational and Environmental Medicine (JOEM) (2004; 46 , 1196– 1203) found that obesity is becoming more common among workers and is leading to cardiovascular problems and various work limitations.
Using clinical measurements fr…