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Emotions & Weight Gain

Women’s midlife challenges.Bernadette is a sensitive, successful but overworked 56-year-old client of mine. When she came to me 2 years ago, she was emotionally distraught and desperate to change her body, her energy level and her outlook on life. In addition to holding a demanding job, she was struggling with the onset of menopause. Hot flashes continually interrupted her sleep, and her workaholic behavior left little time to relax.

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Triathlon Training for Real Women

After 20 years of training for and competing in triathlons, I’ve grown accustomed to the reactions many people have when the subject comes up in
conversation. Common responses are “What are you, crazy?” and “No way could I do that!” or “How in the world can you find time?” What these people don’t know is that, unless you’re Ironman-bound, triathlons are not just for the superfit athlete, compulsive exerciser or wealthy retiree with too much time and too little to do.

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Top Dog on the Web

Technology
By Joe Dysart

Top Dog on the Web
How personal trainers have found a back door to top-10 status on Internet search engines. Given that there are scores of ways to promote your personal training business on the Web for free, actually paying for an extremely high ranking on a search engine rankles a lot of people. But for firms with Web promotion funds to spend, paying for guaranteed, hig…

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Eight Ways to “Age” Your Business

Marketing
By Colin Milner

Eight Ways to “Age” Your Business
Implement these action steps to appeal to an aging population. According to the World Health Organization (2002), “Older people spend more of their income on health than any other need or activity.” In addition, a recent study reports that the “anti-aging” movement is on the rise, currently accounting for $45 billion in tummy tucks, faci…

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So You Want Your Own PFT Business?

The Start-Up
By Justin Price, MA

So You Want Your Own PFT Business?
Don’t let your plan fail because you’ve failed to plan. My personal training career progressed in the way most personal trainers’ careers do: I first worked for a gym, then worked as an independent contractor and then was in charge of a high-end personal training studio in London. However, I wanted more. I always wanted to own my…

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Breathe New Life Into Your Business

Reinvigoration Strategies
By Kay L. Cross, MEd

Breathe New Life Into Your Business
Reignite your enthusiasm for your career by creating a new vision for your company. After a number of years in personal training, many trainers find themselves in need of renewal and reinvigoration. Burnout–due to boredom, stagnation and lack of personal balance–is common even among the most seasoned professional…

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Invest in Your People

Training for Growth
By Sherri McMillan, MSc, and Alex McMillan

Invest in Your People
With your staff, as with all investments, you have to put something in if you want something back. No matter what industry you’re in, the most important asset your business has is your people. This is especially true in the personal training industry. The strength of your organization–or your department–is dire…

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Finding and Hiring Qualified Personal Trainers

Do you want to hire personal trainers as employees or independent contractors? Consider which type of worker meets your company’s needs. The following points are some of the pros and cons of each type:

Pros: Contractors are independent, require less management time and are responsible for all their own expenses. If the relationship is not working out, ending it at the end of the contract is fairly easy.

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