by K. Williams-Evans
Financial Freedom in Fitness
Who are the high earners in the industry, and what are their secrets to success?
"I love the fitness industry, but it just doesn't pay." "I stay in fitness even though the money is so low." "Get out of the fitness business--you can't make a decent income!"
Have you heard these comments? Have you uttered them? Committing to the fitness profession does not have to mean a...
by D. Lofshult
By Diane Lofshult
Group fitness instructors reveal the businessrelated purchases that gave them the biggest bang for their buck in terms of career success.
It has been said that the rich just keep getting richer. Witness, for example, the way celebrities are rewarded with fabulous "goodie bags" at Hollywood award ceremonies or are routinely comped for fourcourse meals at pricey restaurants. While...
Form Follows Function
A thought-provoking discussion with physical therapist, trainer, educator, author, coach and inventor Gary Gray.
IDEA: What's new and exciting to you in personal training and physical therapy? Gray: We're getting back to the basics, which means we're humble enough to realize we're not inventing anything new. There's really nothing new under the sun. Rather, we're taking advan...
by S. Archer
A Day (or a Career?) at the Spa
Could you succeed as a "trainer to the pampered"? Spa professionals offer career highlights.
By Shirley Archer, JD, MA
W
Wellness is the watchword for the future. Or at least that's the forecast of Paul Zane Pilzer, an economist who predicts that within the next 10 years, the wellness industry will generate $1 trillion annually. The continued growth and economic s...
Climbing the Wall Between Instructors and Personal Trainers
Q: A:
Like many other group fitness instructors, I am making the transition to personal training (while keeping my classes). However, I am sensing resistance from the personal trainers at the club where I work. They act as though I have no knowledge, skills or industry longevity. What can I do to climb the wall dividing "trainers" from ...
by P. Kolber
More Than Luck
Use these basic guidelines to make the transition from terrific teacher to paid presenter.
By Petra Kolber
T
he number one question I get from convention participants is "How do I become a presenter?" Oprah Winfrey said it best: "Luck is a matter of preparation meeting opportunity." Although I was lucky to partner with Reebok early
in my career, I had paid my dues long before thi...
by D. Kozik
CREATING YOUR OWN FUTURE
What is your outlook for the next 5 years?
By D o n n a K o z i k , M B A
With so many future needs and so much future opportunity, how do you apply all the possibilities? Be the coach of your own career. "Career coaching takes place at the heart and soul level," says Marla Goonan, a career coach and placement consultant at the University of California at San Diego (UCSD)....
by D. Benko Livingston
The Personal Tr a i n e r ' s R o a d to Success
BY DODY BENKO-LIVINGSTON
How do you grow a flourishing business? Map a course that heads you in the right direction.
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Nelson Mandela once said, "Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure." You have the power to achieve success as a personal trainer--but not if you fail to recognize op...
by L. Viti
Wellness
W o r k i n g Va c a t i o n s i n F i t n e s s
BY LUCIA VITI
Picture this: teaching a step class on the sundeck of an oceanfront pool in beautiful Montego Bay, Jamaica, or stretching into a yoga pose on the beach in Cancun, Mexico, with the warmth of a flaming orange sunset as your backdrop.
Pack your bags. Exotic five-star resorts are calling all fitness professionals to the playfu...
by C. DeHerrera
Careers
E n h a n c e Yo u r C a r e e r by Becoming a Speaker
BY CHRISTINE DEHERRERA, MA
With solid preparation, a good presentation and a little practice, you can be an effective and inspiring speaker with the potential to change people's lives.
As a fitness professional, you are involved in helping others improve their health and well-being. By speaking to community groups, teaching workshop...