Publications

IDEA Fitness Journal
IDEA Fitness Journal is the professional voice of the fitness and wellness industry. Published 10 times per year, this award-winning magazine keeps pace with the continuing evolution in fitness. Our editors, writers and fitness experts follow the crossover and convergence among professionals and training philosophies. This ground-breaking journal offers comprehensive content on:

• personal training
• group exercise
• nutrition
• mind-body fitness
• in-depth research (CEC features)
• news, exercise science, career strategies, membership updates, business information, program design, management tips, equipment updates—and so much more!

IDEA Trainer Success
IDEA Trainer Success sets the pace for personal training entrepreneurs. This business-only newsletter with a personal training slant is an industry first! Published 5 times per year, IDEA Trainer Success helps members stay up-to-date with the business end of being a personal trainer. Each issue is packed with articles and tips from industry leaders. These experts offer insights, strategies and directions on the following topics:

• launching a business (and reinvigorating an existing one)
• sales and marketing
• finance and money management
• leveraging services
• systems implementation
• technology
• liability and risk management
• interpersonal skill-building and communication

IDEA Fitness Manager
IDEA Fitness Manager is the facility owner’s, manager’s and program director’s secret weapon for success. This newsletter, published five times a year, exclusively reaches IDEA business and program director members, who rely on it for:

• reports on employee motivation
• client retention
• financial management
• innovative management tools
• key industry survey data

IDEA Fit Tips
IDEA Fit Tips e-newsletter informs and supports personal trainers, group fitness instructors, mind-body pros, and program directors and managers in their pursuit to Inspire the World to Fitness®. This free monthly e-gem covers:

• up-to-date news and research
• program design
• business
• management
• programming
• coaching
• nutrition

IDEA Pilates Today
IDEA Pilates Today is produced and written from an unbiased point of view and serves as a platform for professional discussion from multiple viewpoints. IDEA Pilates Today delivers highly relevant content to your in-box 5 times per year. Here’s an overview of what you can expect in this ground-breaking e-newsletter:

• articles that help you design programs for special populations
• advice on Pilates studio–specific business matters
• help with equipment maintenance and programming ideas
• information on teaching skills and advanced cuing techniques
• interviews with Pilates experts from all lineages and backgrounds
• intriguing case studies from the field
• timely industry news that will keep your expertise current

IDEA Nutrition and Food Tips
In the spirit of keeping fitness professionals, their clients and wellness enthusiasts well informed, we are thrilled to announce the unveiling of our new bimonthly e-newsletter, IDEA Food and Nutrition Tips, which launched in January 2012 with a circulation of 160,000 fitness and wellness professionals. IDEA Food and Nutrition Tips content will be focused primarily on:

• practical-“How-to” aspects of food, cooking & nutrition
• tips and tricks for staying on track
• healthy recipes (prep demonstrated on video)
• weight loss/diets
• nutrition research/science
• sports nutrition
• specific nutrients