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LaRue Cook

Questions Answered by LaRue

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What do you tell clients to do if they can't stay motivated to workout?

10 Answers | Asked by Greg Lobkowski on Jan 19, 2012

Answered by LaRue Cook on Jan 19, 2012

Quite simply that it's all up to them! I tell them that I should be considered their "guide," but that it is them who has to make the trip. Their motivation to start, or to continue has to come from within themselves and can't be extrinsically motivated if it's to succeed or last. Usually, this i...

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Do you think that it's better to do a Dynamic Warm Up before a workout? Or should you do a stretch before the workout?

9 Answers | Asked by Gabori Partee on Jan 18, 2012

Answered by LaRue Cook on Jan 18, 2012

Hi Gabori. Good question. A proper dynamic warm-up before a workout actually incorporates stretching! The type of stretching involved in a dynamic warm-up is dynamic stretching, taking the various muscles and body parts through a full range of motion. I'm guessing that in your question you're co...

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Anyone have any advice for using facebook or twitter to market my business?

5 Answers | Asked by Cecilia-Monique Chorne on Jan 17, 2012

Answered by LaRue Cook on Jan 18, 2012

The one piece of advice that I would give would be that no matter what marketing tool you use, keep it up-to-date! One of the problems I find with using online marketing methods (e.g. FB, Twitter or whatever) is that often people will use a "set-it, and forget-it" approach, meaning that they set-up...

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What KEY benefits to exercise AND hiring of a PT do you use in your sales presentation?

6 Answers | Asked by Curtis Cornett on Jan 14, 2012

Answered by LaRue Cook on Jan 18, 2012

I do not use FEAR as a marketing tool! First, in my opinion it lends a negative connotation to what we do for a living, and I want to associate my work with "positives" rather than negatives. I stress the benefits of consistent exercise (both physical and mental), as well as the whole concept of p...

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What is the main reason why some client's STOP using personal trainers ?

10 Answers | Asked by Curtis Cornett on Jan 15, 2012

Answered by LaRue Cook on Jan 18, 2012

I agree with Karin that money is the reason that many clients stop training. Money is oftentimes also viewed as the reason that many potential clients never START training as well. Second would be their "perceived" lack of time. I say "perceived" because I'm a firm believer in the fact that we al...

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At what age is it appropriate to encourage children to exercise?

12 Answers | Asked by Kathleen Ferguson on Jan 18, 2012

Answered by LaRue Cook on Jan 18, 2012

As a Youth Conditioning Specialist, I strongly promote "activity" for the younger children as opposed to structured exercise. With so many kids lacking any consistent physical activity, the first step is just to get them moving. Even when working with very young athletes, my focus is on getting th...

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Are you seeing more competition amongst other personal trainers in your city? If so,are you doing anything different?

5 Answers | Asked by Curtis Cornett on Jan 15, 2012

Answered by LaRue Cook on Jan 18, 2012

I think that in business there is always 'competition' for clients. Whether we actually see it in obvious marketing efforts by our competitors or not, it's out there. Offering great service, staying abreast of current research and trends, educating our clients, seeking to stay ahead of the curve by...

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what is a reasonable fee for a personal trainer session

13 Answers | Asked by Denise Romo on Jan 11, 2012

Answered by LaRue Cook on Jan 11, 2012

Hi Denise. You have just asked the "$64,000 question" for trainers! "How much do I charge?" is so dependent on a number of factors, some business factors, some personal. A lot depends on your financial situation, your goals and your philosophy. For example, is your training philosophy for your h...

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Fit Pros who work with over-stressed females

12 Answers | Asked by Ryan Halvorson on Jan 10, 2012

Answered by LaRue Cook on Jan 10, 2012

Hi Ryan. I have worked with several female clients who are in high-pressure careers or come to training with other stresses present in their lives. What works best for me is to honor that situation and even though I don't normally like to "waste" a client's paid session time, I will give them a co...

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what exercises should a female do to prevent the secretary spread ?

5 Answers | Asked by darlene clendenin on Jan 09, 2012

Answered by LaRue Cook on Jan 09, 2012

Hi Darlene. Without knowing anything about you or your health, fitness or medical condition, I cannot really make any specific recommendations in answer to your question here. However, there are many exercises that a healthy person with no health or other restrictions could perform to help with wh...

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