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LaRue Cook

Alexandria, VA 22315

Questions Answered by LaRue Cook

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Explosive Power vs. Power Training?

4 Answers | Asked by Kurt Gillon on Jan 24, 2012

Answered by LaRue Cook on Jan 24, 2012

Hi Kurt. I have not read the articles or followed this "surge," but I do have an opinion on your question. As both a sports conditioning trainer and a trainer certified in Olympic lifting it's a long held misnomer that, for example much of the "power lifting" sport and technique is actually the sl...

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Do you provide payment plans for your clients and if you do, whats your policy?

8 Answers | Asked by Denise Romo on Jan 13, 2012

Answered by LaRue Cook on Jan 22, 2012

My clients must pay in advance, in full. If they're taking one session at a time, they pay for three sessions in advance. If they take one of my packages, they pay for the entire package in advance. I do not like to be put in the position of bill-collector, or to deal with the awkwardness of remi...

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Re-certifying after expiration, what's the best option?

7 Answers | Asked by Yves Lavoie on Jan 14, 2012

Answered by LaRue Cook on Jan 22, 2012

I agree with what Joanne has said (I hold my CSCS and think that the credential is well worth it), as well as agree with Stephen (I have over 10-years education College and beyond), and Shawn (some organizations will allow for testing for their certification without having to take "courses," I sat f...

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Has Facebook, Youtube, Linkedin (social media) been able to increase your fitness profile and/or bring you new clients?

9 Answers | Asked by Kurt Gillon on Jan 18, 2012

Answered by LaRue Cook on Jan 20, 2012

Karin is right! As we say in the law, "you can't un-ring the bell." So, while I believe that social media can definitely be a big help to our business as trainers (again if used correctly, smartly and with some forethought), it can also hurt it if we use it indiscriminately. The long and short of...

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Does jumping in a cardio workout help build bone density in older adults?

12 Answers | Asked by Janice Johnson on Jan 19, 2012

Answered by LaRue Cook on Jan 20, 2012

I agree with the previous three posters (Janet, Daniel and Karin). With an older population you must always be aware of the risk of injury. The key is "weight-bearing" exercise for maintaining or building bone density. Therefore, any weight-bearing exercise will be helpful in this regard. I a...

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when do your clients pay for the sessions they purchased?

9 Answers | Asked by Denise Romo on Jan 12, 2012

Answered by LaRue Cook on Jan 19, 2012

My clients all pay in advance. If they take a series of single sessions, they pay for three sessions at a time, if they take a package, they pay for the entire package in advance. The purpose of my policy is so that I can simplify my accounting and bookkeeping, not have to be in the business of "c...

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Do I offend you?

7 Answers | Asked by Kurt Gillon on Jan 14, 2012

Answered by LaRue Cook on Jan 19, 2012

In our society, as they say in marketing and publicity "even negative attention is better than no attention at all!" Although I'm NOT a proponent of negative ads, negative reinforcement, or negative motivation, I have to say that if this series of ads serves to shine more attention and light on the...

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What do you tell clients to do if they can't stay motivated to workout?

10 Answers | Asked by Greg Lobkowski on Jan 19, 2012

Answered by LaRue Cook on Jan 19, 2012

Quite simply that it's all up to them! I tell them that I should be considered their "guide," but that it is them who has to make the trip. Their motivation to start, or to continue has to come from within themselves and can't be extrinsically motivated if it's to succeed or last. Usually, this i...

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Do you think that it's better to do a Dynamic Warm Up before a workout? Or should you do a stretch before the workout?

9 Answers | Asked by Gabori Hill Sr on Jan 18, 2012

Answered by LaRue Cook on Jan 18, 2012

Hi Gabori. Good question. A proper dynamic warm-up before a workout actually incorporates stretching! The type of stretching involved in a dynamic warm-up is dynamic stretching, taking the various muscles and body parts through a full range of motion. I'm guessing that in your question you're co...

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Anyone have any advice for using facebook or twitter to market my business?

5 Answers | Asked by Cece Chorne on Jan 17, 2012

Answered by LaRue Cook on Jan 18, 2012

The one piece of advice that I would give would be that no matter what marketing tool you use, keep it up-to-date! One of the problems I find with using online marketing methods (e.g. FB, Twitter or whatever) is that often people will use a "set-it, and forget-it" approach, meaning that they set-up...

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