
IDEA
Press Release - Beating
Childhood Obesity
Back to 2003 Press Releases
San Diego
– The statistics are alarming and it seems that news reports and studies
come out on a regular basis detailing the challenges and dangers of
obesity among children. Consider the following facts. While these numbers
focus exclusively on the United States, similar trends exist worldwide.
•
In 1999, 13% of children age 6 to 11 and 14% of adolescents age 12 to
19 were overweight whereas, from 1971 to 1974, the numbers were 4 and
6% respectively.
• From
1979 to 2000, health care costs for obesity-related conditions in youths
age 6 to 17 increased from $35 million to $127 million – in 2001 dollars.
• Every
week, children watch 12 to 14 hours of television and play 7 hours of
video games.
• Fewer
than 1 in 4 children get 20 minutes of vigorous activity every day of
the week. In fact fewer that 1 in 4 reported getting at least half an
hour of any type of physical activity every day.
• Type
2 diabetes, once called “adult onset” diabetes, and high blood pressure,
one thought to be age-related, are now being diagnosed in children and
teens.
“Statistics like this present a clear call of action
to all levels of fitness professionals and it is the reason why IDEA
has launched a major initiative called, Inspire the World to Fitness?.
This campaign is designed to harness the energy and expertise of fitness
professionals as a way to fight the twin health care concerns of obesity
and physical inactivity. While most IDEA members – indeed, most fitness
professionals – already work with people committed to getting fit, they
need to expand their outreach and connect with people who are either
too intimidated to exercise or are unfamiliar with the benefits of a
regular fitness program,” said Kathie Davis, executive director of IDEA
Health & Fitness Association.
Parents with overweight or obese children should keep
these points in mind when looking for a fitness program:
Create
a Safe Environment. Establishing conditions where kids feel
secure is key. Many overweight children are self-conscious about their
appearance and feel more comfortable working through their personal
challenges in a psychological “safe space.”
Stay
Positive. Never say anything degrading and make sure you are
a source of encouragement. Create a session or workout so they succeed
and deserve a compliment.
Develop
Trust. Overweight children are often wary of exercise, so trust
is a must. By being a friend or someone they respect, they are more inclined
to accept your advice about healthy eating and fitness.
Empower
Kids. Ask a child who has succeeded in meeting their goals to
work with you as an assistant teacher. Often they are invaluable in motivating
other kids and serve as a child mentor to those having difficulties adhering
to an exercise program.
For long-term
weight loss in children, parents must be involved as well. Fitness professionals
and others need to work with parents and educate them about the following.
Healthy
Eating. Give parents practical suggestions for decreasing calories.
Maybe, instead of sugar-laden and high calorie sodas, they can persuade
their children to drink healthier alternatives.
TV
and Video Game Time. Encourage parents to develop a family fitness
activity as they limit the time that their children spend in sedentary
activities such as watching TV or playing video games.
Positive
Reinforcement. Give children choices that will make them more
enthusiastic about exercise. Rather than say, “If you don’t ride your
bike, you’ll have to clean your room,” try “if you ride your bike, you
can go to the movies.”
Realistic
Expectations. It’s important that fitness professionals communicate
with parents about reasonable results given the amount of time their children
are active and what they eat.
IDEA is
the world's leading membership organization of health and fitness professionals
with more than 23,000 members in over 80 countries. Since 1982, IDEA
has provided health and fitness professionals with pertinent information,
educational opportunities, career development programs and industry
leadership while helping them enhance the quality of life worldwide
through safe, effective fitness and healthy lifestyle programs. For
more information on IDEA events, publications, educational products,
member services or other activities, visit the IDEA website at: www.IDEAfit.com.
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