IDEA
Press Release - IDEA AND STOTT PILATES™ JOIN FORCES TO PROMOTE EXCELLENCE IN FITNESS
EDUCATION
 Back to 2003 Press Releases
San Diego
– IDEA Health &
Fitness Association and STOTT PILATES™ have formed a partnership to
provide fitness professionals with high quality education as they work
to Inspire the World to Fitness™ by motivating, challenging and retaining
their clients on a long-term basis.
"IDEA
surveys show that Pilates is the fastest growing exercise format while
the American Sports Data's 16th Annual 'Superstudy' found that Pilates
participation rose from 2.4 million participants to 4.7 million between
January 2002 and January 2003," said Kathie Davis, Executive Director
of IDEA Health & Fitness Association. "Fitness professionals
- and their clients - need to know that their Pilates training is first-rate
and with STOTT they have this assurance. IDEA is pleased to partner
with STOTT PILATES since they are one of the leaders in this field."
"We
are very pleased to be aligned so closely with IDEA for two main
reasons: IDEA is the premier organization for fitness professionals
-- many of whom are our clients or potential clients -- and IDEA has
a goal that we as an organization also feel very strongly about: Inspiring
the World to Fitness," said Lindsay Merrithew, President and CEO,
STOTT PILATES.
"At
STOTT PILATES we are passionately committed to being the world's most
respected pilates brand by creating products and services that inspire
participants and professionals in their pursuit of mind-body fitness
and wellness. We believe our partnership with IDEA will help us to achieve
these goals," added Mr. Merrithew.
Inspire
the World to Fitness is a major initiative recently launched by IDEA
and the goal of this program is to have IDEA's 19,000-plus membership
reach over one-half million inactive people over the next five years.
Through its educational conferences, four publications and educational
products, IDEA is committed to giving fitness professionals the resources
and tools they need to bring effective health and fitness programs to
the physically inactive.
STOTT PILATES,
a subsidiary of Merrithew Corporation, is the only
full-service organization of its kind providing high caliber Pilates
education, videos and equipment worldwide. For more information on STOTT
PILATES, see www.stottpilates.com or contact: Alison Hope at (800) 910-0001,
ext. 225 or alison@stottpilates.com.
STOTT PILATES
will be a major presenter and exhibitor at the upcoming IDEA World Fitness
& Personal Trainer Convention, being held in Anaheim, California,
July 17-20, 2003. The company's trademarked slogan captures its vision
succinctly: Intelligent
Exercise. Profound Results.®.
IDEA is the
world's leading membership organization of health and fitness professionals
with more than 23,000 members in over 80 countries. Since 1982, IDEA has
provided health and fitness professionals with pertinent information,
educational opportunities, career development programs and industry leadership
while helping them enhance the quality of life worldwide through safe,
effective fitness and healthy lifestyle programs. For more information
on IDEA events, publications, educational products, member services or
other activities, visit the IDEA website at: www.IDEAfit.com.
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