IDEA
Press Release - IDEA
AND KASHI® FORM PARTNERSHIP TO INSPIRE THE WORLD TO FITNESS™
 Back to 2003 Press Releases
San
Diego
– IDEA Health & Fitness Association and the Kashi Company today
announced a partnership in which the two organizations will work together
to give fitness professionals the nutritional products and information
they need to help their clients achieve their health and fitness goals.
"Smart
and healthy eating is a key component in fighting the twin health care
challenges of obesity and sedentary living. As IDEA members work to
Inspire the World to Fitness, they need to be able to give their clients
sensible and practical advice about the right ways to eat,@ said Kathie
Davis, Executive Director of IDEA. "Because Kashi is a leader in
developing healthy and nutritious food products and in providing useful
information about good health, wellness and weight management, IDEA
can now help our members advise their clients on important nutritional
issues."
"Heart
disease and obesity are two of the leading health concerns in the United
States. However, these two diseases are preventable, to a large extent,
through positive lifestyle changes such as eating better and becoming
more physically active," said Jeff Johnson, Director of Nutrition
for the Kashi Company. "At Kashi, our mission is to help people
make those changes by offering great-tasting and nutritious natural
foods. Through our partnership with IDEA, we are able to address these
problems head on and help fitness professionals Inspire the World to
Fitness."
Inspire
the World to Fitness is a major initiative recently launched by IDEA
and the goal of this program is to have IDEA's 19,000-plus membership
reach over one-half million inactive people over the next five years.
Through its educational conferences, four publications and educational
products, IDEA is committed to giving fitness professionals the resources
and tools they need to bring effective health and fitness programs to
the physically inactive.
Founded
in 1984, Kashi Company's mission is to provide great tasting, all-natural
and innovative foods that enable people to achieve their health, wellness
and weight management goals. As proponents of "whole foods,"
Kashi strives to develop foods with healthy and nutritious ingredients
that are less processed and free of artificial sweeteners, colors and
preservatives. Kashi brands include: Kashi® Good Friends and Kashi®
Good Friends Cinna-Raisin Crunch cereal; Kashi® GoLEAN® Natural
Slimming System Cereals, Bars, Shakes and Waffles; Puffed Kashi®
and Honey Puffed Kashi® cereals, Kashi® Medley cereal, Kashi®
Heart to Heart , Kashi® TLC - Tasty Little Crackers, Kashi®
Seven in the Morning and Kashi® Organic Promise cereals. For more
information, visit www.kashi.com or call the Kashi Company at (858)
274-8870.
Kashi
will be a major exhibitor at the IDEA World Fitness & Personal Trainer
Convention -- being held in Anaheim, California, July 17-20, 2003 - where
they will introduce these exiting new products to fitness professionals:
New Kashi
GOLEAN Crunchy! Bars:
GOLEAN Crunchy! bars are full of soy protein and are high in fiber - so
you stay energized and feel satisfied longer. They are also fortified
with a specific blend of nutrients including vitamin E, folic acid and
calcium, to help meet daily needs. Our new GOLEAN Crunchy! bars come in
three delicious flavors, Sublime Lemon-Lime, Chocolate Peanut Bliss and
Chocolate Caramel Karma.
New Kashi
Organic Promise Autumn Wheat Cereal:
Enjoy the true taste of these abundantly delicious organic whole-wheat
biscuits with a kiss of natural sweetness. Organic Promise Autumn Wheat
is made with whole grain wheat, is high in fiber with 6 grams per serving
and is low fat and sodium free. Just like all Organic Promise cereals,
Autumn Wheat provides true taste, true nourishment and is true to nature.
New Kashi
Cheese TLC Crackers: Kashi is thrilled to introduce Country Cheddar
flavored Cheese TLCs! These great-tasting snack crackers are made by combining
real cheddar cheese with our heritage blend of Seven Whole Grains &
Sesame. And Cheese TLCs are made without any saturated fat, partially
hydrogenated oils or trans fats!
IDEA Health
& Fitness Association is the world's leading membership organization
of health and fitness professionals with more than 19,000 members in over
80 countries. Since 1982, IDEA has provided health and fitness professionals
with pertinent information, educational opportunities, career development
programs and industry leadership while helping them enhance the quality
of life worldwide through safe, effective fitness and healthy lifestyle
programs. For more information on IDEA events, publications, educational
products, member services or other activities, visit the IDEA website
at: www.IDEAfit.com.
MEMBERS
OF THE NEWS MEDIA: To receive a IDEA World Fitness & Personal
Trainer Convention brochure and schedule of events, or to receive a
registration form for a complimentary press pass, contact David Gilroy
at: (858) 535-8979, ext. 262, or e-mail: gilroyd@IDEAfit.com
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